Monday, May 20, 2019

Advertising assessment: Learner response

Advertising assessment: Learner response

The Advertising & Marketing assessment was a great opportunity to demonstrate the progress you are making in A Level Media.

The first part of your learner response is to look carefully at your mark, grade and comments from your teacher. If anything doesn't make sense, ask your teacher - it's crucial we're learning from the process of assessments and feedback. 

Your learner response is as follows:

Create a new blog post called 'Advertising assessment learner response' and complete the following tasks:

1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential).

This inst where we want want to be eventually but there actually lots of potential here and also significant progress on your last assessment (25%). You've clearly revised and tried to use media theory 

Q1- is a major one to focus on i need much more detailed, specific analysis of the unseen text


 Read the whole mark scheme for this assessment carefully. Identify at least one potential point that you missed out on for each question in the assessment.
3) On a scale of 1-10 (1 = low, 10 = high), how much revision and preparation did you do for this assessment?

On a size of 1 to 10 I'd give myself a 5. The reason I didn't get a high imprint this appraisal is on the grounds that I had reconsidered on everything from September and I didn't know about the way that we would be tried on all that we learnt in the term. 

4) Look at your answer and the mark scheme for Question 1. What aspect of technical film language (camerawork, mise-en-scene etc.) or advertising persuasive techniques do you need to revise to improve your response to this kind of question in future?

For question 1 was just ready to discuss two procedures and two advantages.  i need to make sure i analyse every aspect of CLAMPS to get full marks and read over my work at the end to check my grammar

5) Look at your answer and the mark scheme for Question 2. What aspects of the cultural and historical context for the Score hair cream advert do you need to revise or develop in future?

For question 2, I misjudged the question and began discussing guideline and open administration broadcasting which drove me to picking up no imprints for question 2.

6) Now look over your mark, teacher comments and the mark scheme for Question 3 - the 20 mark essay question on David Gauntlett and masculinity 'in crisis'. Write a completely new paragraph for this question based on the suggested theories/answers in the mark scheme. Make sure it is an extensive, detailed paragraph focused on the question and offering examples/textual analysis from the Advertising CSPs. 

I strongly concur with the view that the media amazingly affects large of people. Gerbner's cultivation hypothesis recommends that sitting in front of the TV over a significant lot of time with impact the group of onlookers' thoughts and view of regular day to day existence. Gerbner later built up a hypothesis that proposes substantial TV seeing made watchers frightful. This is harming to society. Gerbner's development hypothesis likewise proposes that overwhelming TV watchers built up a 'mean world disorder' a considered society to be unmistakably more risky than it really is. This is a huge harming impact on the group of onlookers. A precedent is the hypodermic needle hypothesis. The hypodermic needle hypothesis is hugely undermined yet is getting to be significant in the period of 'counterfeit news'. Counterfeit news is made frequently and TV watchers are fallen into the device trusting the fake news that they see. This backings that the media amazingly affects the gathering of people. 

Another motivation behind why I emphatically concur that the media amazingly affects the group of onlookers is a result of Bandura's social learning hypothesis. Bandura's social learning hypothesis recommends that individuals duplicate conduct seen on screen. As a result of the media the gathering of people endeavour to be famous people by acting and acting the manner in which big names do through impersonation, demonstrating and intercession. In any case, the investigation was with kids and has been disparaged by certain examinations since. This brings up issues about guideline and whether youngsters ought to be shielded from specific media content. In the computerised age, this likewise brings up issue if such guideline is even conceivable when substance can be downloaded and guardians are not constantly mindful of what their kids is devouring. 

The dependency theory bolsters that the media is amazingly affecting groups of onlookers. Rokeach and Defleur said groups of onlookers were getting to be subject to the media in 1976 and potentially even today. Concentrates as of late have raised worries over youngsters and web based life use. 

The two step flow hypothesis proposes that gatherings of people are bound to react to individuals instead of media establishments so supposition pioneers in the media are urgent in affecting sentiment and group of onlookers reactions. This could at present have a harming impact contingent upon political perspective for example big names or writers. 
Overall I think the media is having an extraordinary harming impact on the gathering of people as there is fake news which is made regularly to trick TV watchers and the TV watchers are falling into the snare. Moreover, individuals are mimicking superstars to resemble them so they're preferred by individuals and they're never again being their selves any longer.

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