Sunday, February 24, 2019

MIGRAIN: Ideology - final tasks

Page 34: The World Of Mockingjay: Ideology, Dystopia And Propaganda

1) Read the article and summarise it in one sentence.

In the article there is analysis of the recent hunger games about capitalist society. 

2) What view of capitalist ideology is presented in the Hunger Games films?

The movie mainly focuses on higher power and its dominance over the poorer people for example in the movie the poop people are made to fight to death in a entertainment show made by a higher authority.

3) What do the Hunger Games films suggest about the power of the media to shape and influence ideological beliefs?


In the movie media is used to promote the battle and shows the clutches that media has on society for example they show the audience whatever they want the audience to see therefore they believe the show is useful and is entertainment even though people are dying.

Page 48: They Live - Understanding Ideology

1) Read the article and summarise it in one sentence.

Ideology is when people come together and when they have ideas that re similar and they all agree it is called domininance ideology.

2) What are the four accepted ideological beliefs in western societies highlighted by the article?


People should put family first
Law is better than disorder 
Women should behave in feminine ways
people should work hard for their money.

3) What does Gramsci's theory of hegemony suggest about power and ideology in society?


He believes and argues power from ideology comes from ideas that everyone agrees with and which is similar therefore it is stronger.

4) What does French theorist Louis Althusser suggest about ideology and consumerism?


Althusser advances two theses on ideology Ideology represents the imaginary relationship of individuals to their real conditions of existence and Ideology has a material existence

5) Do YOU agree with the idea behind They Live - that we are unthinkingly controlled by the media which is run in the interests of the economic elite? These are the big questions of A Level Media!


I believe that the rich people in today economy have power over everyone because they have power over what is broadcaster which means they have power over what people listen to therefore they get people to hear what they want.

Wednesday, February 13, 2019

Collective identity and representing ourselves: blog tasks

1) What is serial television drama? Write your own definition.

A serial drama is a drama that has a continuous plot that unfolds as the show goes on.

2) List five of the TV dramas discussed in the history of the genre on page 1 of the factsheet. How has the genre evolved over time?

Doctor Who,The Avengers ,Danger Man,The Sweeney and Minder, genre has evolved a lot over time they have been able to build more suspense by having cold openings which is when a bit of the episode is shown before the this is done to create suspense.

3) List the sub-genres of TV drama featured in the factsheet. Come up with your own example of an existing TV dramas to fit each category.

Teen: River-dale
Family: Master chef
Medical:Casualty
Period (costume): Flash
Science-fiction/fantasy: Black mirror

4) Why is setting so important for TV drama?


Settings are very important for TV dramas because they help to create a narrative and bring everything to live, a lot of shows will have a certain place which is shown every episode and this helps us too feel closer with the cast.


5) How do TV dramas typically use character? What audience pleasures can be linked to character in TV drama? (Hint: Uses & Gratifications theory!)

Recently in shows there are ensemble casts which means that we are able to get attached to the cast easily and we will feel more attached to all of them. The Gratifications theory is that we will get closer to the cast and feel attached to them.


6) What is a multi-strand narrative? Give an example of a TV drama that features a multi-strand narrative.

 A Multi-strand narrative is when a show has different narratives each episode usually as well as a main narrative also an example of this is is the show flash.

7) What is a cold opening?

 A cold opening is when they shows a scene before the title appears on screen and this is done mainly to create suspense and create a narrative to the show.

8) How can Todorov's theory of equilibrium be applied to TV drama serials?

The equilibrium is when everything is going fine but then something goes wrong therefore that will be the disequilibrium which will cause everything to be unbalanced and will most likeley lead to the new equilibrium

9) What is the typical form for TV dramas and how are the programmes typically distributed to an audience?

Most TV shows are presented in series/seasons if a show does well in the first season than it will most likely be renewed for another season. An episode is usually 40 minutes long and usually has 2 breaks in between for advertisements

10) How have subscription channels (such as HBO) and streaming services (such as Netflix and Amazon Prime) changed the form and content of TV dramas?

Because of Netflix and amazon prime people no longer have to wait a certain time to watch their show, for example they can stream their shows on Netflix and binge watch whole seasons instead of waiting everyday for a certain time for the show to come on.

11) Choose a TV drama and do your own analysis of it using the SETTING / CHARACTERS / NARRATIVE / FORM headings as featured on page 3 of the factsheet.

The Flash

Setting

The flash is based in america however almost every episode has a scene based in STAR labs which is where the team discuss everything.

Characters 
The flash have an ensemble cast mainly around 5 of them who all work together to solve crime and make sure that everyone is safe.

Narrative

The show has a multi strand narrative however usually each season there is a big narrative that runs throughout the whole season however each episode has a different narrative.


12) How might the TV drama genre evolve in future?

I think everything will head towards a similar path to Netflix and eventually there wont be much streaming left and you will be able to watch any show you want any time.

Sunday, February 3, 2019

Representation: Taken trailer analysis

epresentation: Blog task

Watch the trailer for Taken and complete the following tasks:

 

Create a new blogpost called 'Introduction to Representation' and embed the Taken trailer in the post.

1) List the different people/groups represented in the trailer (men/women/Americans etc.)

Liam neeson is represented as the hero as he is the father and his daughter is abducted and he goes all the way to France to save her. His wife and daughter are almost always crying which may suggest that women are always upset and have break downs.
2) For each group you identify, decide whether the representation isa dominant or alternative portrayal. Explain why you think this.

For Liam Neeson it is a dominant portrayal because he is shown as strong and is able to defend himself as well as his family and it is shown many times in the trailer. His wife also a alternative portraiture she is always crying and upset which shows that women are always weak and cry.
3) What stereotypes can you identify in the trailer? 

The villains are foreign this is typical of american movies, another movie stereotype is how Liam Neeson is the main hero as he is brave and strong also his daughter is the victim and she plays the damsel in distress.
4) Why might the Taken trailer offend or alienate certain groups?

Because the women in the movie are always in distress and are always crying this may give a bad image to women which may offend many people.
5) Why do mainstream film and television texts such as Taken so often use stereotypes?

Because they are all based around the same story-line which is someone goes missing or is kidnapped and the man the hero as to go and find out what happened to them.

Feminist Theory

Media Magazine reading

Read Playing With The Past: Post-feminism and the Media (MM40, page 64 - our Media Magazine archive is here).

1) What are the two texts the article focuses on?

The texts focus on a show called Pan am the show was making fun of feminist credentials.

2) What examples are provided from the two texts of the 'male gaze' (Mulvey)?

The male gaze is when men treat women different because of their own desires and this can come off really bad because it may look like male are using women as sexual objects.
3) Do texts such as these show there is no longer a need for feminism or are they simply sexism in a different form?

These kind of texts suggest that there is no longer a need for feminism because it suggest that people do get very offended when you say something wrong therefore it is better to avoid things like this.
4) Choose three words/phrases from the glossary of the article and write their definitions on your blog.

Feminism – A movement aimed at defining,
establishing, and defending women’s rights

and equality to men.

Third wave feminism – Was a movement
that redefined and encouraged women to be

dominant and sexually assertive.

Nostalgia – A sentimental longing for the past,
often only remembering the positives of the

time.

Patriarchy – An ideology that places men in a

dominant position over women.


Watch the Beyonce video for ‘Why Don’t You Love Me?’: 

 

1) How might this video contribute to Butler’s idea that gender roles are a ‘performance’?

Beyonce is seen cleaning and washing in the video which many people would agree that women should be doing however she is also a mechanic in the video which is not typical of women so it shows that she is strong and different
2) Does this video reinforce or challenge the view that women should perform certain roles in society?

It does both because in the video as i mentioned before you can see Beyonce cleaning and washing which reinforces that women should perform certain roles in society, however she is also seen smoking and fixing cars which challenges the views because this is not typical of women.

3) Would McRobbie view Beyonce as an empowering role model for women? Why?

McRobbie would view Beyonce as empowering because she is challenging the women stereotypes and showing that women are powerful and can also do what men do. 

4) What are your OWN views on this debate – does Beyonce empower women or reinforce the traditional ‘male gaze’ (Mulvey)? 

I believe that Beyonce is standing up for women and showing that they are as powerful as men and can do exactly what men can do fro example be mechanics and this video would also help women to feel powerful.

Watch Will Jay's video for ‘Gangsta’:

 


1) How does the video suggest representations of masculinity have changed in recent years?

It shows that not all men have to be masculine and strong to be seen as "Men" you can be free to act as you want and shouldnt be afraid of how you are viewed.
2) What does David Gauntlett suggest about representations of men in the media over the last 20 years?

Gauntlett suggests that over the last 20 years men have started to become less masculine and do more things that would make them look weak.
3) What is YOUR view on the representation of men and masculinity? Are young men still under pressure from the media to act or behave in a certain way?

I believe that young men are under pressure because if they do something wrong or say something than many people will start judging them and making them feel very different than they are.

Representation Theory MM

1) Why is representation an important concept in Media Studies?

Representation is important because it gives the public a view on media. The media can decide if they agree with this or if they don't.


2) How does the example of Kate Middleton show the way different meanings can be created in the media?

The example of Kate Middleton shows how the media can twist things to sway the mind of the public, Kate was simply having a drink yet the media made it look like she is an alcoholic.


3) Summarise the section 'The how, who and why of media representation' in 50 words.

The who how and why of media representation is how the public precipices certain things for example how they see certain news articles. They can decide to follow the media and listen to what they are saying or they can see it from the view of who the article is about and understand why or how they do something 


4) How does Stuart Hall's theory of preferred and oppositional readings fit with representation?

Stuart Hall speaks about how the viewers can essentially see what they want to and if the media are trying to send out a negative view on someone than you can see it how you want either agreeing or disagreeing  
5) How has new technology changed the way representations are created in the media?

New technology such as phones and the WiFi have given people a new place to put out their opinion on different types of media this could have a positive impact but there is still a chance that it could spread negative comments.
6) What example if provided of how national identity is represented in Britain - and how some audiences use social media to challenge this?

Zoella who is a very famous YouTube in the UK is exampled she uses media for self representations and it does benefit her because it gives her more publicity but this could also have a negative impact.