Representation Theory MM

1) Why is representation an important concept in Media Studies?

Representation is important because it gives the public a view on media. The media can decide if they agree with this or if they don't.


2) How does the example of Kate Middleton show the way different meanings can be created in the media?

The example of Kate Middleton shows how the media can twist things to sway the mind of the public, Kate was simply having a drink yet the media made it look like she is an alcoholic.


3) Summarise the section 'The how, who and why of media representation' in 50 words.

The who how and why of media representation is how the public precipices certain things for example how they see certain news articles. They can decide to follow the media and listen to what they are saying or they can see it from the view of who the article is about and understand why or how they do something 

4) How does Stuart Hall's theory of preferred and oppositional readings fit with representation?

Stuart Hall speaks about how the viewers can essentially see what they want to and if the media are trying to send out a negative view on someone than you can see it how you want either agreeing or disagreeing  
5) How has new technology changed the way representations are created in the media?

New technology such as phones and the WiFi have given people a new place to put out their opinion on different types of media this could have a positive impact but there is still a chance that it could spread negative comments.
6) What example if provided of how national identity is represented in Britain - and how some audiences use social media to challenge this?

Zoella who is a very famous YouTube in the UK is exampled she uses media for self representations and it does benefit her because it gives her more publicity but this could also have a negative impact.