Magazines: Oh Comely - Audience

Magazines: Oh Comely - Audience

Our second Magazine Close-Study Product is the niche women's lifestyle publication Oh Comely.

We need to study both the target audience for Oh Comely and the audience pleasures that readers get from the magazine.

Notes from the lesson

Oh Comely magazine is a niche women’s lifestyle publication with a strong feminist perspective. It launched in 2010 and publishes six issues a year. It describes itself:

“Oh Comely is a curious, honest and playful independent magazine. It’s a place to meet strangers, hear their stories and look at life a little differently – where our readers are our writers and our models, too.

“Each issue we pick a theme and see where it takes us. We try something old, something new and something that scares us a bit. Then we present our findings in a beautiful, artbook style, putting new writing, photography and illustration talent at the heart of it.”

[Source: Oh Comely magazine website]

Oh Comely audience

Social Media Reach: 100,000 
Readers Per Issue: 25,000 
Average Age of reader: 27 
Sold through independents, WHSmith and international outlets


Oh Comely offers: “Access to a difficult to reach and highly-targeted niche demographic of creative women who spend money on the things they love.”

“Oh Comely is a powerful mix of words and pictures, stylishly presented and much loved by its readers. It provides an alternative to the ‘pile-it-high-sell-it-cheap’ aesthetic of mainstream magazines for young women, and this is why it has carved a loyal niche of fans. It is a breath of fresh air for a creative audience desperate to find something that speaks to them directly in an accessible, intelligent and interesting voice.”

[Source: ohcomely.co.uk/advertise]

Psychographics

Oh Comely magazine's description of itself would suggest targeting the Reformer and Explorer psychographic groups with an emphasis on creativity, self-discovery and a rejection of consumerism and commercialism.

Audience pleasures

There are many potential audience pleasures for Oh Comely readers. Applying Blumler & Katz’s Uses & Gratifications theory, three in particular would be:

Personal identity: Readers enjoy having their quirky, creative lifestyle and feminist viewpoint endorsed and reflected by the magazine.

Personal relationships: Oh Comely is presented in a particularly personal way. It is the creation of three university friends, the magazine offers background on the contributors and readers are encouraged to ‘get to know’ the editorial team.

Surveillance: Oh Comely deliberately looks to inform its readers about niche stories, events and people.

Oh Comely - Audience blog tasks

Read the Oh Comely website page on advertising and audience to get a good idea of the demographics and psychographics for the Oh Comely target audience then answer the following questions:

1) How does Oh Comely introduce itself?

Goodness Comely is a ground-breaking blend of words and pictures, gorgeously displayed and much adored by its perusers. It gives an option to the 'heap it-high-sell-it-modest' tasteful of standard magazines for young ladies, and this is the reason it has cut an unwavering specialty of fans. It is a much needed refresher for an inventive group of spectators edgy to discover something that addresses them legitimately in an available, insightful and intriguing voice 

2) How do the print circulation/readership statistics for Oh Comely compare to Men's Health?

the print dissemination statics are lower then MH. 

3) How is Oh Comely distributed to the audience? 

through customary autonomous stores

4) What do you think the target audience demographics for Oh Comely might be? Some details are provided by the magazine (e.g. average age 27) but make an educated guess on further demographic details.

their intended interest group is the ages between 25-35 who are high society as it is a specialty magazine.the statistic would be ABC1 who are instructed. 

5) What psychographic groups might be attracted to Oh Comely?

I think adventurers or reformers since they need to roll out an improvement for females a this magazine is for female strengthening. 

6) What social class classification would you expect most Oh Comely readers to be? Why?

who are high society as it is a specialty magazine,also they are taught 

7) What level of education would you expect for most Oh Comely readers? Why?

I would think they ave a college degree as this magazine is a specialty magazine for privileged individuals with a medium to high discretionary cashflow 

8) What audience pleasures are offered by Oh Comely?

it is straightforward yet looks extravagant through the format of the magazine and the dialects utilized. 

9) It has been suggested Oh Comely is a “magazine about people, their quirks and creativity rather than money and what it can buy”. How does the design and advertising content of Oh Comely support this view?

individual personality: relate capable 

observation: data 

redirection: escape 

individual relationship: become acquainted with editors

10) Why do you think Oh Comely has been able to build a loyal audience of subscribers in the eight years since it launched? Think about audience demand, rival magazines and the overall media landscape in the digital age.

I think they are as their magazine is not quite the same as the others and its not for cash so along these lines females may be bound to be bought in for what it's worth for a decent aim

Magazines: Men's Health - Audience

Magazines: Men's Health - Audience

Our first Magazine Close-Study Product is Men's Health.

We need to study both the target audience for Men's Health and the audience pleasures that readers get from the magazine.

Notes from the lesson

Men’s Health (UK edition) has a circulation of 146,000 (down 16% in a year and including 50k free copies) and a readership of close to 1 million. It began as a health magazine in the USA in 1986 and has gradually evolved into a men’s lifestyle magazine. The UK edition launched in 1995.

Definitions

Circulation is the actual number of copies printed and distributed. Readership is an estimate of how many people read the magazine in total (also known as readers-per-copy). For Men’s Health, copies in a gym or waiting room will be read by many different  people.

Circulation figures are provided by the Audit Bureau of Circulations (ABC) and readership estimates by the National Readership Survey (NRS).

Demographics: Social class

Men’s Health has a largely middle class readership but also attracts readers in the C2DE bracket:

ABC1 men: 64%

AB men: 32% 

C2DE: 36%

It is significantly higher than rivals GQ and Esquire in terms of circulation and readership but GQ and Esquire have a more upmarket demographics (higher % of ABC1 and AB readers).

Psychographics

Men’s Health Media Pack focuses on products that reflect a certain lifestyle such as fashion, watches, grooming, fitness and cars. This would suggest targeting the Aspirer and Succeeder psychographic groups with perhaps elements of Mainstreamers and Explorers.

Audience pleasures

There are many potential audience pleasures for Men’s Health readers. Applying Blumler & Katz’s Uses & Gratifications theory, two in particular would be:

Personal identity: Readers enjoy having their lifestyle reflected and endorsed through reading the magazine

Surveillance: Men’s Health is heavily focused on self-improvement and learning how to live a healthier, more successful life: “When it comes to life goals, claim the hat trick”.

Men's Health - Audience blog tasks

Read the Men's Health Media Pack in full to get a good idea of the demographics and psychographics for the Men's Health target audience then answer the following questions:

1) How does the magazine introduce itself?

Men's Health is the greatest selling men's way of life magazine, both in the UK and around the world. It's prosperity is based on a triumphant article equation which joins outwardly captivating wellbeing, prosperity and sustenance highlights with premium substance covering design, prepping, watches, tech and travel. 

2) What does the introduction suggest about the representation of masculinity in Men's Health's?

The presentation proposes about the portrayal of manliness

3) How do the print statistics for Men's Health compare to GQ and Esquire?

in every one of the four classifications Men's Health is as yet number one as they have the most noteworthy number contrasted with GQ and Esquire 

4) What is the difference between circulation and readership?

readerships what number of individuals read it and course is what number of they produce and sell 

5) What was the circulation of Men's Health in thousands at the time this Media Pack was published? What about the readership for ABC1 men? AB men? [Note: this Media Pack was published in 2016 and some of the figures have fallen since then. Up to date circulation figures can be found at the top of this blog post].

Dissemination: 180,000 

Readership (ABC1 men): 643,000 

Readership (AB men): 321,000 

6) How do readers generally interact with the digital version of the magazine?

1%TABLET ,68%MOBILE, 21%Desktop, this shows how individuals on their telephones get to the magazine to go, this is extremely valuable for perusers as they can see they magazine online whenever. 

7) How many people do Men's Health reach across social media platforms?

Facebook 944K 

Twitter 285K 

Instagram 66K 

8) What is the audience profile for Men's Health readers? 

905K ARE ABC1, AGED 25-44 

700K HAVE A DEGREE 

200K EARN OVER £50K 

9) What is the Men's Health fashion philosophy? How much do Men's Health readers collectively spend on fashion?

Men's Health perusers burn through £1.1bn on design a year (multiple occasions that of GQ.) Their style theory is Stylish , Individual ,Contemporary and wearable. 

10) What is the average watch collection value for the Men's Health audience? What do the statistics about watches suggest about the Men's Health audience demographics and psychographics?  

The normal watch accumulation is £4,123.Men's Health crowd would be that most of perusers are in the ABC1 statistic.

11) What percentage of Men's Health readers use moisturiser daily? What does this suggest about Men's Health readers' view of masculinity?


73% of the perusers lotion day by day, this proposes how this subverts how manliness is regularly depicted with muscles and so on which subverts the things you'd ordinarily partner with manliness. 

12) What does the media pack suggest regarding the Men's Health audience for fitness and technology?

Men's Health perusers go through £238M per year on sportswear, swimwear and mentors, and 702K claim a wearable gadget contrasted and 226K Men's Fitness perusers 

13) Men's Health luxe is a series of magazines distributed with Men's Health targeting a specific aspect of the Men's Health audience. What are these three brand extension magazines called and what do they cover?

Synchronized-Now in its eighth year, our yearly watch exceptional is created with the ventures driving horologists and is an absolute necessity have purchasers control for beginners and devotees. 

Urban Active-Sports-luxury design magazine created in organization with Harrods exhibiting the proceeding with pattern for top of the line execution of style attire 

14) What do the Men's Health luxe magazines suggest about the demographics and psychographics of the Men's Health audience?

Epicure-Showcasing the best in sustenance, drink, cafés and kitchen aptitudes for the man keen on cooking starting with no outside help, provenance and top notch food 
this release proposes the intended interest group is the ages between 26-45. The psychographics would be aspirers, this is a direct result of the luxury versions in light of the fact that the crowd individuals would look for improve things in their way of life. 

15) What additional brand extensions do Men's Health offer

Survival of the Fi"est is the greatest urban experience race arrangement in the UK with 15,000 contestants crosswise over 4 occasions across the nation and a supporting TV, magazine, advanced and social battle achieving millions. Additionally, related to advertise driving accomplices, Men's Health has built up a scope of premium items centered around its center wellbeing and prosperity publication columns 

16) What are the global statistics for Men's Health?

Worldwide versions: 37 

Nations distributed: 60 

Worldwide flow: 4.5 million 

Worldwide readership: 26.7 

Sites: 25 

Uniques: 23.7 million 

Web-based social networking Footprint: 19.3 million 

17) What does the 2017 calendar editorial specials suggest about the Men's Health audience?

it recommends that they are hesitant in light of the fact that there is a great deal of wellness and garments publication specials 

18) What audience pleasures are offered by the magazine?

Observation and Personal Identification 

19) What lifestyle and job would you expect the average Men's Health reader to have?

ABC1-high salary work 

20) Why do you think Men's Health has managed to (just) remain profitable when many other magazines have struggled due to the rise of digital media?


they have a prominent male individuals on their principle covers who is important which makes the group of spectators need to peruse it as they may admire him

Men's Health Language & Representation: blog tasks

Men's Health Language & Representation: blog tasks

Language

Create a blogpost called 'Men's Health: Language and Representation' and complete the following tasks:

1) Write an analysis of the media language choices on the cover of Men's Health - e.g. colour scheme, typography, language, photographic codes etc.

the shading plan is extremely manly as it is blue and dark. the spread lines are forceful and striking to get their group of spectators consideration about getting thinner. yet, by them doing this it may make individuals feel unreliable in light of the fact that men may be experiencing tension to look a specific way. they utilize well known and pertinent infucers to pull in more clients. 

2) Identify three specific aspects/conventions/important points (e.g. cover lines, colour scheme, use of text, image etc.) from each page of the CSP that you could refer to in a future exam. Explain why that particular aspect of the CSP is important - think about connotations, representations, audience pleasures, reception theory etc.


Title page: 

the shading plan is exceptionally manly as it is blue and dark. the spread lines are extremely forceful and strong to get their crowd consideration about getting thinner. in any case, by them doing this it may make individuals feel shaky in light of the fact that men may be experiencing strain to look a specific way. they utilize celebrated and pertinent infucers to draw in more clients. 

Supervisor's Letter and substance page: 

it induces individuals to get fit however enabling them to pose inquiries. individual character can be connected by them posing inquiries and giving them a chance to allude back to themselves. 

Highlight - True Grit - 'The Marathon Man': 

I think this component is exceptionally uplifting as it says "your solitary farthest point is your self conviction" the elderly person is the focal picture as it demonstrates regardless of what age u can even now be fit and he was telling his adventure and rousing others. this additionally challenges what they are know for on the grounds that they regularly have an applicable individual on the spread who is youthful and this person was old.

3) Apply narrative theories to Men's Health - Todorov's equilibrium, Propp's character types, Barthes' action or enigma codes.

the disequilibrium is the individual perusing this who may be flabby and searching for counsel. the partner could be the magazine as it is offering guidance and tips to get fit and for emotional wellness. barthes activity and puzzle codes could be connected by the inquiry posed in the magazine 

4) Read the cover lines and the Editor's Letter. Does Men's Health offer a cure for male insecurities or does it create male insecurity?


I think they make instabilities as the spread lines are extremely forceful and places weight in men to look a specific way and on the off chance that they don't, at that point they feel uncertain as they don't fit into society. 

5) How does the 'Marathon Man' feature page offer an example of Steve Neale's genre theory concerning 'repetition and difference'?

the notoriety bit can be connected as it strengthens on remaining fit and emotional wellness. the differnece could be that they utilized an elderly person rather than a more youthful one.

Representations

We have already covered many relevant theories in our work on Advertising and Marketing (for example, David Gauntlett's writing on Media, Gender and Identity). We now need to apply these theories and ideas to Men's Health and specifically the three pages from the Jan/Feb 2017 issue identified as our Close-Study Product.

Representations: applying theory

1) How can Gauntlett's ideas on masculinity, gender and identity be applied to the Men's Health CSP we have analysed?


this is appeared through the spread lines on the spread which likewise has a section for psychological well-being which is something new for them as they are not typically known for discussing that. additionally they center around issues that men manage today as individuals dont talk about it in light of the manner in which they ought to be introduced. 

2) How could van Zoonen's work on feminist and gender theory be applied to Men's Health?

male sexuality depends on power and quality and mens wellbeing fortifies that through their spread star. they are typically have huge muscles and depicted to e solid and ground-breaking. think they make uncertainties as the and places weight in men to look a specific way and on the off chance that they don't, at that point they feel unreliable as they don't fit into society. 

3) How could bell hooks's work on 'corrosive masculinity' apply to Men's Health?

men are depicted like this for the female look as the men on there are typically topless and all lubed up to appear to be a rec center fellow which are uncovering men for females wants
Representations: academic analysis

Read these extracts from the journal article exploring the representation of masculinity in Men's Health magazine and answer the following questions:

1) Why is Men's Health defined as a 'lifestyle magazine'?

Men's Health is, as indicated by its editors, a way of life magazine, and in each issue, they make a point to demonstrate its perusers from the principal pages that the distribution isn't simply restricted to solid inquiries, yet it incorporates more themes concerning men. The 'way of life' idea alludes to the magazines which can be incorporated under the 'general intrigue magazines-for-men' name. This 'way of life' term was considered as an advertising methodology to catch men's eye, since the magazines, which were not 'way of life' before, were purposively focused on along these lines so as to pick up the enthusiasm of the male group of spectators as buyers toward the start of the only remaining century 

2) Why is advertising significant in helping to shape masculine identity?

Along these lines, the wide list of merchandise displayed in the magazine – including items, for example,style clothing, adornments, lager, innovation, nutritious nourishment, cologne, and so on.– can be comprehended as a manner by which the peruser is given an assortment of merchandise that help him to perform adequately in society by communicating his character in physical terms. This viewpoint features the significance of the utilization culture in molding the portrayals of manliness depicted in magazines. 

3) The article suggests that the representation of masculinity in Men's Health is not fixed or natural and is subject to constant change. What media theorists that we have studied previously can be linked to these ideas?

gauntlet hypothesis that manliness isn't in emergency. as this magazine is cliché of what a man should resemble and be. 
4) What does the article suggest Men's Health encourages its readers to be? What examples and statistics are provided to develop the idea of men as consumers?

the worldwide market for the male prepping developed by 5.7% between 1997-2005 which shows men are taking on various jobs and dealing with what they resemble. 

5) What representations of the male body can be found in Men's Health?

the urge men to remain fit and sound however it additionally make frailties as the and places weight in men to look a specific way and on the off chance that they don't, at that point they feel shaky as they don't fit into society. Given the lifestyle advanced by MH, and its accentuation in featuring the life structures, we could state that it takes an interest from the social talk which supports the significance of qualities connected to outer magnificence. 

6) What does the article suggest regarding the objectification of men?

not exclusively is the male body instrumentalized, it is additionally generalized and presented to the peruser's look. As an outcome, new ideas of manliness have likewise been socially built and portrayed. 

7) What is 'metrosexuality' and how can it be applied to Men's Health?

"metrosexuality" is the frequently utilized when discussing the new delineations inside men's magazines since it alludes to a man who is incredibly mindful of his physical appearance and is committed to it by purchasing restorative and design items. metrosexual male, depicting him as a young fellow, who lives or works in urban spaces and has a high salary. Simpson likewise characterizes a portion of his highlights, for example, vanity, narcissism, thoughtfulness regarding his appearance 

8) What representation of men in Men's Health is discussed in the section 'Homogenous bodies'?

MH appears to have a place with the standard talk which depicts the overwhelming portrayals of maleness in physical terms, connected to power, quality, and youth. The portrayal of men in the magazine can be examined in three distinct viewpoints: his physical appearance, his outer look (as far as style), and his way of life (values). When all is said in done terms, he is profiled as a youthful white working class man, physically well-constructed, and explicitly appealing. 

9) What are the conclusions drawn by the article with regards to the representation of masculinity in Men's Health?



Men's Health, which is the smash hit distribution inside the men's way of life magazine industry, gives a few likenesses different magazines concerning the portrayal of men, in spite of the fact that it additionally has a few eccentricities which make it novel and commendable as a focal point of request. From one viewpoint, it depicts various dreams of manliness (for example new man, new chap, metrosexual), as the remainder of men's distributions and that is, as per the specialists, one reason for the prominence of the magazines since they offer innumerable conceivable outcomes for contemporary men in inquiries of distinguishing proof. 
10) What is your own view of the representation of masculinity in Men's Health? Is it a positive representation that encourages men to the best they can be or is it a hypermasculine, consumer-driven representation designed to undermine men's confidence and objectify their bodies?

Magazines: Industries & Men's Health

Magazines: Industries & Men's Health

To explore the Industries context for Men's Health we need to study Hearst publishing and look at the impact of digital media on the print magazine industry.

This means interrogating why the internet has had such a devastating effect on certain print brands and why some other magazines are continuing to thrive in the digital age. We also need to spend some time on the Men's Health website and consider the similarities and differences to what we've found in the print version of the magazine.

Notes from the lessons

Men's Health UK is published by Hearst Publishing UK, a subsidiary of Hearst Communications.

Hearst Communications is an American media conglomerate based in New York that is over 130 years old and is still owned by the Hearst family.

It owns a range of media and business information brands including American newspapers, magazines (e.g. Cosmopolitan), half of the A&E Network TV channel and 20% of US sports broadcaster ESPN.

It employs 20,000 people and its 2016 revenue was $10.8 billion.

Hearst Publishing UK

Hearst UK publishes over 20 magazine titles including Men’s Health, Cosmopolitan, Elle, Esquire, Good Housekeeping, Inside Soap and more.

Hearst UK brands reach 30% of UK women and 25% of UK men. They sell over 4m magazines a month and have 17m UK digital unique users.

Hearst UK has also diversified into events and other licensed brand extensions (e.g. Esquire Townhouse pop up members club, Country Living sofas and Men’s Health home gym equipment).

 

The impact of digital media on the magazine industry

Some key questions:

• Why has digital media (the internet) had such a devasting effect on the magazines industry?
• When did YOU last buy a magazine?
• Who IS buying magazines?

Suggestions for SWOT analysis of the impact of digital media on magazines:

• Strengths: Magazine brands are well established to diversify online, audiences already know and like them.
• Weaknesses: Print publishers do not have the expertise or knowledge of digital – it is a very different medium.
• Opportunities: Magazines can find new audiences online.
• Threats: Audiences will stop buying paper products and expect everything online for free.

Digital media has had a devastating effect on the print magazines industry. 

• Print sales fell by 42% from 23.8m to 13.9m between 2010 and 2017. 
• Back in 2000, sales were over 30m – signalling a 55% decline in just 17 years.
• Advertising in consumer magazines has fallen from £512m in 2010 to £250m in 2017. 
• Google and Facebook now dominate online advertising (they account for 65% of the UK digital ad market).

As a result of these changes, many magazines have closed.

Digital media: Hearst and Men’s Health

Hearst UK has posted losses in recent years due to the decline in the magazines market.

Men’s Health has also declined in recent years from a circulation high of 228,000 in 2008 to 146,000 now. However, it has moved up and down in recent years (dropping to 160,000 in 2016 before going up to 180,000 in 2018) which shows decline is not necessarily inevitable.


Men's Health - Industries case study blog tasks

This is a comprehensive case study covering a range of Industry contexts. It is divided into three sections: Hearst publishing, the impact of digital media and Men's Health online platforms. You will need to allow for at least two hours to work through the following tasks.

Hearst publishing

Research Hearst publishing by looking at the Hearst UK website and the Wikipedia entry for parent company and conglomerate Hearst Communications.

1) Hearst UK is part of Hearst Communications. What is Hearst Communications and where is it based?

Hearst Communications, frequently alluded to just as Hearst, is an American broad communications and business data combination situated in New York City. Hearst claims papers, magazines, TV slots, and TV channels, including the San Francisco Chronicle, the Houston Chronicle, Cosmopolitan and Esquire. It possesses half of the A&E Networks link system gathering and 20% of the games link system bunch ESPN, both in association with The Walt Disney Company 

2) What media industries and brands make up the Hearst Communications conglomerate?

Hearst Communications is comprised of enterprises, for example, Cosmopolitan, Esquire and ESPN. It likewise possesses First Databank and Homecard Homebase. 

3) What was the global revenue for Hearst Communications (in dollars) for the most recent year on record?

The worldwide income for 2016 was $10.8 billion. 

4) Focusing on Hearst UK, what other magazine brands are part of Hearst UK publishing? How many UK people do they reach in print and online?

Hearst UK are additionally in charge of the arrival of print magazines, for example, Cosmopolita, Men's Health, Esquire and Good Housekeeping. Altogether more watchers read these magazines online contrasted with print perusers, with 17m advanced clients in the UK. Hearst UK marks additionally achieve 30% of UK ladies, and 25% UK men. 

Read this Campaign interview with Hearst UK CEO James Wildman.

5) What is James Wildman's plan for Hearst UK?

To develop share in print to stem decrease, quicken development in advanced, enhance incomes through occasions and organizations, and take a gander at acquisitions 

6) What percentage ad decline are consumer magazines facing?

They will confront promotion decreases of over 10% this year, cash is streaming to Google and Facebook, and online influencers are wearing down print brands. 

7) What Wildman think about premium content and paywalls?

I figure we should charge for our superior substance," he says, refering to "the most exceptional formula chronicle" at Good Housekeeping for instance. In any case, he says no paywalls are arranged at this point. 

8) How has Hearst used diversification to grow the business?

"expansion looks the most ideal approach to grow."Hearst runs roughly 100 occasions every year, which enables them to draw in bigger crowds by giving them the chance to encounter the brands. 

Read this Hearst UK press release for their late 2018 ABC figures.

9) Is Men's Health increasing or decreasing in circulation?

Men's Health has encountered a 1% expansion available for use. 

10) What does the press release say about recent successes associated with Men's Health?

These solid outcomes, and the way that few of our magazines are expanding their readership, feature the phenomenal quality and proceeding with intrigue of our print items. We are exceptionally glad to expand our market initiative position, and this top tier execution is demonstration of the inattentiveness of our article groups and proceeded with interest in our print items.

The impact of digital media on the print magazines industry

Read this BBC website feature on the print magazine industry and then this Guardian feature on the demise of NME magazine and print magazines in general.

1) Why are traditional print magazines struggling?

Magazine deals have for the most part been falling since the day the designer of the web stated: "Hello, for what reason don't I imagine the web?", because of the ascent of advanced media, conventional print magazines have been battling. 

2) What genre of magazines is currently bucking the trend and increasing sales? Why is this?

News and current undertakings magazines are winding up increasingly prevalent - yet VIP, tattle and style distributions are as yet battling. 

3) In contrast, what magazine genres are struggling? Give examples of magazines that have declined or stopped printing altogether.

Excitement and tattle magazines seem, by all accounts, to be the class of magazines that are battling the most. For instance, NME have quit distributing their magazine now following 66 years of being in the print business. 

4) Look at the Guardian article in detail. What statistics are provided to demonstrate the decline in the print magazines industry between 2010 and 2017? What about the percentage decline from 2000?

Offers of the best 100 effectively obtained print titles in the UK – those that perusers purchase or buy in to – fell by 42% from 23.8m to 13.9m somewhere in the range of 2010 and 2017. Since the beginning of the web period in 2000, the decay is 55% from 30.8m, as per the Audit Bureau of Circulations. 

5) What percentage of ad revenue is taken by Google and Facebook?

Google and Facebook represent 65% of the $6.5bn (£4.7bn) UK advanced showcase advertisement advertise. They are likewise choking endeavors by magazine and paper distributers to construct their computerized promotion incomes by taking about 90% of all new spend. 

6) What strategies can magazine publishers use to remain in business in the digital age?

one system is to manufacture a brand past their center print distribution. 

7) Why does the Hearst UK CEO James Wildman suggest that the magazine industry is not dead?

Print productions that are focused towards a specialty group of spectators are in every case prone to in any case have a fanbase and faithful readership, in light of the fact that the interests reflected in these magazines wouldn't really be demonstrated anyplace else. 

8) What examples from the Guardian article are provided to demonstrate how magazines are finding new revenue streams? What is the Men's Health branding used for?

New income streams are being found through making a more extensive scope of items under the distribution's image name 

9) What signs for optimism might there be for traditional magazine brands?

how they presented progressively touchy subjects has implied that Men's Health has stayed effective in the computerized age

The Men's Health website and social media

Visit the Men's Health website, Twitter feed and Instagram. You may need to complete this part of the case study at home if it is blocked in school.

1) What similarities do you notice between the website and the print edition of the magazine?

the VIP on the spread is extremely strong and cliché. the spread lines about greater arm are comparable 

2) What is the Men's Health daily newsletter and what does it include? How does this help Hearst UK to make money?

it has the every day does of wellbeing news, weight reduction tips and exercises. by individuals buying in it enables them to get cash. 

3) Look at the menu bar along the top of the website. What are the menu options? What does this suggest about the representation of men and masculinity associated with Men's Health?

incorporates exercises, muscle, wellness and so forth this fortifies generalizations of what a perfect man should resemble. 

4) Choose one of the menu sections and write a list of the features in that area of the website. What target audience are these features aimed at?

keep a collected mind: this is focused for all the more a more youthful crowd as thy care about their appearance yet at the same time discussing facial hair o can be focused at a more seasoned group of spectators as well. 

5) Do you think the Men's Health website is trying to sell the print version or simply build a digital audience? What are the advantages and disadvantages of a 'digital first' strategy?

they are attempting to manufacture their advanced group of spectators as it would enable them to focus on a more extensive crowd. anyway individuals probably won't read it as they like having the print form as that is the thing that they are known for. 

6) How does the Men's Health Twitter feed use 'clickbait' to try and get users to click through to the magazine's website? Give examples of tweets that are designed to get the audience to click through.

they utilize celebrated applicable effects on their spread as individuals are bound to purchase and peruse a magazine that has their good example on their as they need to resemble them. 

7) How does the Twitter feed uses images and video content alongside text and links?

this is distinctive as their feed has a bigger number of recordings and pictures than content. they do this to interest their group of spectators. 

8) What does the Men's Health Instagram suggest about the Men's Health brand? Is this appealing to a similar audience to the print version of the magazine?

I think it is a more youthful age on the grounds that since they use Instagram the most. their print form is more for the more seasoned age as thy are the ones bound to go out and purchase a duplicate 

9) Is the Men's Health social media designed to sell the print magazine or build a digital audience? Why?

it is valuable for them to fabricate a computerized group of spectators as they can focus on a more extensive crowd as more individuals utilize web based life. 

10) Evaluate the success of the Men's Health brand online. Does it successfully communicate with its target audience? Will the digital platforms eventually replace the print magazine completely?

I think they have been effective as they utilize diverse stage to target various spectators which additionally challenges their really target group of spectators