Ownership and control ( need to write notes, notepad was left in lesson)

1) Type up your research notes from the lesson - what did you find out about your allocated media conglomerate? Selection of companies: Alphabet, The Walt Disney Company, Comcast, 21st Century 

2) Do you agree that governments should prevent media conglomerates from becoming too dominant? Write an argument that looks at both sides of this debate.

I believe that media should be prevented from becoming too dominant because if they become really dominant it could have a negative affect on the younger generation meaning that it could be damaging and could mislead them 

4) What are the different funding models for media institutions?

Promotion side will try their hardest to sell the movie there are many different ways to do this for example they can have their actors go on TV and talk about the movie, they can post their trailer on you tube or they could introduce Snapchat filter. 

5) The article gives a lot of examples of major media brands and companies. Choose three examples from the article and summarise what the writer is saying about each of them. 

The article speaks about Marvel, marvel is well known because of the superhero movies that they release each year the first movie to kick of the franchise was Iron man. It is important that marvel movies spread the right message because a lot of their movies are watched by a younger viewers. Marvel has mainstream values such as Personal responsibility. Disney is very family friendly and is mainly based towards a younger generation they have built up their reputation by selling a lot of merchandise and of course because of their movies which then lead to them opening up a park. Spotify got its popularity from people being able to download their favourite songs easily and listen wherever they are.

6) What examples are provided of the new business models media companies have had to adopt due to changes in technology and distribution?

Cinemas are using 3D technology in their moves to increase income and it is working also the music industry are improving through adverts.

7) Re-read the section on 'The Future'. What examples are discussed of technology companies becoming major media institutions?

Many companies that would only stream famous movies are now making their own movies for example Netflix have many of their series such as Riverdale which was a huge success and made a lot of money and is currently on its 3rd season or their are different examples such as Punisher and daredevil.

8) Do you agree with the view that traditional media institutions are struggling to survive?

I do agree that traditional media institutions are struggling to survive because they're are many new traditions that are just taking over in a way and it hard for people to stick to traditional ways, for example it like when apple release a new phone nobody wants the old one everyone tries and get the newest one out.

9) How might diversification or vertical integration help companies to survive and thrive in a rapidly changing media landscape? 

It will help the business get more recognition and help them to stay up to date with their customers, also it will help them to stay one step ahead of their competitors for example Disney could add a new ride to their park which will help them stay ahead of their customers such as Pixar.

10) How do YOU see the relationship between audience and institution in the future? Will audiences gain increasing power or will the major global media conglomerates maintain their control?

I feel as if the audience will gain the power because in the end without the audience nothing would be possible meaning that if there is no audience no money will be made which mean that in total evrythig for the cinema and movies would collapse.