Brand Values

Apple

The apple brand is very cleverly designed, the logo is an apple with a bite in it. This could tell the audience that apple is good for their customers as apples are healthy even though this is not the approach people look at when they first see apple it could definitely be understood. Apple could fit into several of Dyer’s lines of appeal: For examples a lot of their customers are really happy with the phones that apple releases every year, It also shows wealth and success because the phone is expensive and if you can afford it it shows that you are a hard working person.

Apple helps the hardworking and wealthy community stand out .

Expensive

Nike

The Nike brand represents a lot of the youth in the world as it is targeted more at the younger generation and/ or athletes or anything to do with sports. The way that Nike fits into Dyers lines of appeal is probably for successful careers and self-importance and pride. The reason that i believe it fits into successful careers is because there are many famous footballers and many famous athletes that are sponsored by Nike meaning they wear their clothes and help them get attracted ore so they can make more sales.

Nike helps the Talented youths to be inspired by their role models

Talent

Gucci

Gucci's brand represents the more wealthy side of the picture this is because their items are very very expensive for example their belts cost £180 or their bags can reach up to £1000. Gucci would fit into rich luxurious lifestyles this is because Gucci is very expensive and most likely wealthy people would shop from there or wear their clothes. It also fits into pride and self importance because if you wear Gucci it tells people that you care about what you wear and about how you look.