1) Find three examples for each: icon, index and symbol. Provide images or links.
Icon:
The Skull and cross bones represent death and danger so this means that when someone sees this they will be able to understand that there is danger ahead or dangerous items in a product.
Index:
Symbol:
2) Why are icons and indexes so important in media texts?
Icons and indexes are important because they show what the image stands for so that the business can get a image across too their audience but you have to make sure that the image doesn't portray the wrong image because this can be disastrous for the business.
3) Why might global brands try and avoid symbols in their advertising and marketing?
Sometimes when there are symbols in the poster they can be misinterpreted for something else and sometimes that will spark something in the customers which makes them really angry if the symbol comes across as rude or inappropriate it can be a disaster for the business because it makes them look really bad
4) Find an example of a media text (e.g. advert) where the producer has accidentally communicated the wrong meaning using icons, indexes or symbols. Why did the media product fail?
The reason that this advertisement failed is because it gave of the wrong image to all its customers. The cups too viewers look like the famous world trade centres which collapsed. The grass around the image looks like buildings and the dragonfly that is seen in the background looks like a plane which is heading straight towards the cups.
5) Find an example of a media text (e.g. advert) that successfully uses icons or indexes to create a message that can be easily understood across the world.
From the message continuous quality is quality you trust we can tell that because coke always produce to the best of their ability and never fail to impress you can always trust them therefore their quality is always contentious
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