OSP: Teen Vogue - background and textual analysis

OSP: Teen Vogue - background and textual analysis

Our first Online, Social and Participatory CSP is Teen Vogue - the former print magazine turned online sensation.

Teen Vogue has generated a huge amount of coverage (and attracted a significant audience) by re-positioning the magazine as a socially conscious political hub for young women.

Notes from the lesson

Teen Vogue: background

Teen Vogue was launched in 2003 as a print magazine ‘little sister’ title to US Vogue. It focused on fashion and celebrity and was a conventional magazine aimed at teenage girls.

In 2015, in response to declining sales, the magazine cut back its print distribution and focused on digital content. After single-copy sales dropped 50% in the first six months of 2016 alone, the magazine went quarterly (four issues a year) before announcing the closure of the print magazine completely in November 2017.

Online growth
Led by digital director Phillip Picardi, the Teen Vogue website grew substantially as the print magazine declined. 

Between January 2016 and 2017, Teen Vogue’s online traffic rocketed from 2.9m US visitors to 7.9m. The magazine then surpassed 10m unique users later in 2017. In addition, the magazine has 6m Facebook likes, 3.5m Twitter followers and a huge following on Snapchat.

Evolution and activism

The spectacular digital growth of Teen Vogue has been credited to the editor Elaine Welteroth and digital guru Picardi leading the magazine in a radically different direction to traditional teenage magazines.

Focusing on politics, activism and feminism, the magazine has developed a reputation for high-quality journalism while recruiting millions of socially-conscious, educated readers.

'Woke'
Teen Vogue considers itself a ‘woke’ brand.

Woke definition: a political term of African American origin that refers to an awareness of issues concerning social justice.

This means Teen Vogue covers issues of politics, racism and gender identity… and amazingly has expanded the appeal and reach of the brand while doing do.

Teen Vogue: background reading and textual analysis blog tasks

Work through the following tasks to complete your first case study on Teen Vogue.

Teen Vogue: background reading

Read this Guardian feature from 2017 on Teen Vogue and answer the following questions.

1) What was the article that announced Teen Vogue as a more serious, political website – with 1.3m hits and counting?

It was an article,written by Lauren Duca,about the activities of Trump and how he is gaslighting America. 

2) When was the original Teen Vogue magazine launched and what was its original content?

Propelled in 2004 as a younger sibling to US Vogue, Teen Vogue used to concentrate on the standard mixed drink of design absolute necessities and big name revere. (A great spread line from a 2005 release was How To Get Perfect Party Hair.) 

3) How did editor Elaine Welteroth change Teen Vogue’s approach in 2015?

The group, including then magnificence editorial manager Welteroth, built a move. That issue included three obscure dark models on the spread, apparently defying every one of the guidelines (that you ought to have an acclaimed individual; and that having no Caucasian faces on the spread is a business chance) 

4) How many stories are published on Teen Vogue a day? What topics do they cover?

This present morning's accounts (the group distributes somewhere in the range of 50 and 70 every day) present a regularly diverse assortment of style, excitement and current issues. The present hits are now at over 700k, with What Donald Trump Lied About This Week performing especially well; there's additionally an individual paper on the synthetics in hair relaxant, a gathering of Models Turning 19 Today. 

5) What influence did digital director Phillip Picardi have over the editorial direction?

Phillip Picardi is the computerized executive of Teen Vogue. With his course, the Teen Vogue site became considerably even as their print adaptation declined. 

6) What is Teen Vogue’s audience demographic and what does ‘woke’ refer to?

A group of snappily dressed twenty to thirty year olds, the group is additionally an impression of the title's statistic, which "ages up", in the expressions of Welteroth; at the end of the day, they're not all youngsters. "Our sweet spot is 18-24,"Woke" alludes to a familiarity with issues encompassing social equity. The way that Teen Vogue allude to themselves as a woke brand features the way that they are with regards to their young socioeconomic' utilisation of language just as their perspectives on specific things. Utilising language that their peruses use causes the peruses to relate to the substance much more and feel just as they are being spoken to well. 

7) What issues are most important to Teen Vogue readers?

Issues identifying with personality and how they can turn out to be progressively mindful of themselves and society around them. Youngsters "pine for something genuine and real" 

8) What does Tavi Gevinson suggest regarding the internet and ‘accountability culture’ with regards to modern audiences? Can you link this to our work on Clay Shirky?

She proposes that the connection between the Teen Vogue brand and their group of spectators has turned out to be more grounded, just as more transparent.This connections back to what Clay Shirky believes,that each customer is likewise a maker, and everybody can argue." Yet what might be progressively huge is the straightforward math of what number of individuals can arrive at one another through the associations in a system. The outcome is in every case more associations. 

9) What social and political issues have been covered successfully by Teen Vogue?

Weapon control in the states, the ascent of transgender models in design, racially-charged assaults and activity from the police, articles identifying with homecoming, graduation and vocations 

10) What do Teen Vogue readers think of the magazine and website?

They believe that it's a dependable wellspring of data ,urges them to see social issues and legislative issues as equivalent to (or more significant than) style and way of life - it's alright to be both.

Teen Vogue textual analysis and example articles

Work through the following tasks to complete your textual analysis of the Teen Vogue website and read notable Teen Vogue articles to refer to in exam answers. 

Homepage analysis

Go to the Teen Vogue homepage and answer the following:

1) What website key conventions can you find on the Teen Vogue homepage?

Teen Vogue marking on the top focus 

Top menu bar-with connections to: News and Politics, Fashion, Entertainment, Beauty, Lifestyle, Wellness, Homecoming 

Pictures 

Articles 


Trending like Daily Mail's interminable parchment 

2) How does the page design encourage audience engagement?

They utilize the inclining segment which makes the peruser feel like they should peruse the narratives so as to keep awake to date with what's on pattern and as of now being discussed over the globe. Additionally the landing page isn't confused along these lines, effectively open for individuals who visit the site. 

3) Where does advertising appear on the homepage?

Promotions don't show up on the landing page or extremely negligible publicizing, which features how Teen Vogue is increasingly worried about quality news-casting and how they present their site, instead of promoting. 

4) What are the items in the top menu bar and what does this tell you about the content of Teen Vogue?

The things in the top menu bar are: News and Politics, Fashion, Entertainment, Beauty, Lifestyle, Wellness, Homecoming. This shows how Teen Vogue spread an assortment of themes, not simply design as the normal generalization that Teen Vogue could be joined to. 

5) How far does the homepage scroll down? How many stories appear on the homepage in total?

The landing page looks down a considerable lot, which has 33 stories, investigating an assortment of themes.

Lifestyle section

Now analyse the Lifestyle section of Teen Vogue (in the Identity section) and answer the following:

1) What are the items in the top menu bar for the Lifestyle section?

Tech 

Grounds Life 

Vocations 

Brightening thoughts 


Nourishment 

2) How is the Lifestyle section designed to encouragement audience engagement? Think about page design, images, text and more.

The page for the most part comprises of huge pictures identifying with the feature of the article. These catch the perusers eye. Besides, there are numerous accounts to browse as you look down. Likewise, it again isn't confused in getting to, which makes it simple to access for a group of people part.

3) What do you notice about the way headlines are written in Teen Vogue?

The features are nearly composed as short depictions, which keeps the magazine moderate, as it is expected to do, this additionally features they are doing whatever it takes not to toss data at the group of spectators. 

4) What does the focus on education, university and ‘campus life’ tell you about the Teen Vogue audience demographics and psychographics?

The Demographics are mostly youngsters who are especially knowledgeable. ABC1 crowd statistic fundamentally. The Psychographics could be Aspirers, Achievers, Succeeders - the individuals who are keen on bettering their instruction and learning of different various things.

5) Choose three stories featured in the Lifestyle section – why do they fit the Teen Vogue brand?

Teen Vogue - 21 Under 21 Class of 2018 

Spotlights on urging youngsters to step up and roll out an improvement, additionally it subverts generalizations of common magazines. For instance, you wouldn't relate a major magazine organization to devote an entire segment to a more youthful gathering, which displays the openesess of Teen Vogue and the ready to give more youthful individuals an opportunity of voice. 

Teen Vogue Had The Perfect Sweet 16 And Everything Was Pink 

This spotlights on the thought from their Sweet 16 spread star, Storm Reid to her extraordinary arrangement of tales about the high points and low points of turning 16. This again demonstrates the portrayal of youth is high in Teen Vogue, basically showing what their magazine is about, and support up their title. Additionally, the portrayal of ladies in this area demonstrates the inspiration of ladies and praising females all in all, which is satisfying the Teen Vogue brand. 

10 Best Places To Study Abroad: Our Favorite Study-Abroad Cities 


This is Teen Vogue concentrating on offering individuals guidance in the event that they need to think about abroad, this features how they are meeting their statement of purpose of teaching their group of spectators. By giving their suggestions of which is the best spot to think about abroad they are meeting the Teen Vogue brand.

Five key articles

Read the following five notable Teen Vogue features then answer the questions below for EACH feature.

Donald Trump Is Gaslighting America

The new face of teen activism 

Black Teens Have Been Fighting for Gun Reform for Years

Netflix and strong female leads 

How to Break Away From the Gender Binary

For each article:

 Donald Trump Is Gaslighting America- 

1) Who is the writer and what is the article about?

The essayist is Lauren Duca, the article is about the effect that Donald Trump's administration has had on America and how individuals have begun questioning themselves just as their own convictions 

2) How does the article use narrative to engage the reader? Try and apply narrative theory here if possible.

Features the broadly shared view that Donald Trump depends on his capacity to control the shortcomings of others and stay away from of lies so as to prevail upon masses of supporters,the story of Trump is a continuous one and the essayist accept that the perusers are very much aware of the realities as she gets past stories. 

3) Why is this article significant?

It centers around the idea of legislative issues being in a phase of post-truth and having an elective center, and the author has been bold enough to conflict with him to stand up and express what everybody is thinking-with another word 'gas-lighting'. 

4) How does this article reflect the values and ideologies of the modern Teen Vogue?

The advanced Teen Vogue perusers are more left-wing than conservative, along these lines there will be a shock of Trump's perspectives.

The new face of teen activism 

1) Who is the writer and what is the article about?

The author is Alexis Manrodt, and the article is about the job of advanced media and the web in social activism 

2) How does the article use narrative to engage the reader? Try and apply narrative theory here if possible.

In this you can apply Todorov's Equilibrium hypothesis as Teen Vogue are a development endeavouring to reproduce another, increasingly dynamic world for who and what is to come. Additionally the utilisation individuals' close to home stories and how they figured out how to end up known on the web which the peruses could identify with

3) Why is this article significant?

This article is huge on the grounds that it features how the advanced media is having a greater amount of an effect of the present society all in all and how seemingly insignificant details, for example, tweets can be incredible, positive and negative, as it could bring issues to light, yet the downsides of tweets in the present society you will get misuse, and the manner in which you handle that is significant, in light of the fact that web-based social networking being gigantic methods you will get misuse paying little mind to what your identity is. 

4) How does this article reflect the values and ideologies of the modern Teen Vogue?

It demonstrates how Teen Vogue are a woke brand, and furthermore it mirrors the intended interest group of reformers.

Black Teens Have Been Fighting for Gun Reform for Years

1) Who is the writer and what is the article about?

The essayist of this article is Lincoln Anthony Blades, and it is about how the continuous battle for young people to gain the weapon power that is ending up progressively vital in America 

2) How does the article use narrative to engage the reader? Try and apply narrative theory here if possible.

The job that young activism and the web has played in sorting out enemy of firearm rallies the nation over. Understudies had the option to mobilize and cast a ballot with administrators brought about prohibiting self loading firearms and enormous limit magazines in the state Students left their study halls in acknowledgment of the multitudinous measure of acts of mass violence that have happened and how viable law recommendations are required. 

3) Why is this article significant?

This article is noteworthy on the grounds that it is about adolescents specifically and how they are needing to defend their privileges and nation. This is attempting to subvert the generalization that the more youthful age couldn't care less about things outside things, for example, internet based life, style and so forth, it likewise demonstrates the solidarity of the more youthful age when challenging genuine issues. 

4) How does this article reflect the values and ideologies of the modern Teen Vogue?

It connections back to the intended interest group, as Teen Vogue are reformers.

OSP; Teen Vogue: Industry and social media blog tasks

Teen Vogue: Industry and social media blog tasks

Create a new blogpost called 'Teen Vogue Industry and social media' and work through the following tasks to complete the final aspects of your Teen Vogue case study:

Industry: Condé Nast

1) Research Teen Vogue publisher Condé Nast. What other magazines do they publish and how much money did they make last year?

Vogue, GQ, wired are their main ones.

Conde nast actually lost profits of up to 14 million 

2) What are Teen Vogue’s main sources of income?

Teen vogues main source of salary would publicizing since they're online as well as they can't depend on individuals purchasing their magazines. However, Teen Vogue additionally hosts occasions that without a doubt help with their benefits. Their YouTube sees likewise have a significant influence in this too 

3) How are traditionally print-based products like Teen Vogue diversifying to create new income streams?

The principle way they've differentiated would be the means by which they went on the web and kept on making on the web items as recordings and web based life posts. Other than that they remain moderately customary 

4) Why is sponsored content and ‘advertorial’ particularly important in media linked to the fashion industry?

It helps support these different media foundations, however it enables these media ventures to increase a superior notoriety and develop themselves. The equivalent applies to the style business, there isn't a lot of distinction. 

5) Do you view Teen Vogue’s content as a form of public service media or is Condé Nast simply interested in clicks and profit?

This inquiry is one that relies upon the criticism of the peruse; while by and by I accept that most things in many ventures are accomplished for monetary profit, as a way to collect whatever number deals as could be expected under the circumstances and to develop. A piece of me likewise needs this to be a certifiable endeavour to provide for the individuals, albeit such a magnanimous demonstration from a huge aggregate nearly appears to be a confusing expression.
Closure of print edition research

Read the following short articles to learn the background to Condé Nast's decision to close the print edition of Teen Vogue in 2016 and then answer the questions below:

BBC: Teen Vogue: How will going online-only affect readers?
New York Times: Condé Nast Ends Teen Vogue’s Print Run
Folio: Your Teen Vogue Hot Takes Are All Wrong

1) Why does the BBC suggest “Teen Vogue’s digital game is strong”?

Their noticeable in the three primary types of web uses as sites, online life and YouTube; these three types of web are imperative for a solid "computerized game". 

2) What does the BBC suggest is responsible for the Teen Vogue website’s success?


The way that they offer clear and open political data and examination to more youthful watchers made the brand less scary for more youthful perusers. That joined with the effectively settled brand they've set implies that they can no be seen and comprehended by a wide scope of individuals. 

3) How did Teen Vogue justify the closure of the print magazine?


They supported its conclusion by the way that deals were diminishing, that and the way that the web was plainly the set way for future media outlets 

4) In the BBC article, David Hepworth suggests there is a risk to going digital-only. What is it?


The danger of simply turning into another site on the web, neglecting to recapture the once prevailing brand they had on paper. 

5) How do online-only publications make money?


They mostly profit through publicizing; yet they can likewise profit through the selling of information and the selling of items. In any case, greater part of it originates from publicizing.

6) What does Sarah Penny suggest regarding audience consumption for print and digital – and how might it be changing for Generation-Z?


Penny expresses that age Z were the original that has experienced childhood in the advanced unrest, and because of that, they have a characteristic proclivity towards that. This implies, attempting to interest this age with print items is very hard to do. 

7) What does the New York Times say Conde Nast is known for?


New York Times express that Conde Nast were initially known for it's sumptuous spending and outwardly rich shiny magazines. 

8) The New York Times states that Conde Nast expects to bring in less revenue in 2017 than 2016… by how much?

its evaluated to be around $100 million less in income 

9) The Folio article also looks at the switch from print to digital. Pick out a statistic that justifies the digital-only approach.

the change from 2 million month to month perusers to 9 million perusers is a legitimate explanation 

10) Finally, Folio also highlights some of the aspects we have studied elsewhere. Pick out two quotes from the article that link to our work on the Teen Vogue audience, representation or design.

"world is dismissing the prevailing press' personality legislative issues and Hollywood radicalism" - Showing a moving change in the populaces supposition and political sentiment.

Social media analysis

Work through the following tasks to complete your textual analysis of Teen Vogue's social media presence:

1) Look at the Teen Vogue Twitter feed (you don’t need to sign up to Twitter to see it but may need to log-in at home). How many followers does Teen Vogue have?

Teen Vogue is currently at 3.3 million followers

2) Now look at the content. Classify the first 20 tweets you can see using the sections on the Teen Vogue website: News & Politics, Fashion, Entertainment, Beauty, Lifestyle, Wellness and Homecoming. What does the Twitter feed focus on most? Does this differ to the website?

A lot of the tweets made by Teen Vogue are design/big name related, however clear instances of liberal qualities are available in their tweet. for example "Screw Christopher Columbus #indigenouspeoplesday" is an exceptionally clear case of that. 

3) How are the tweets and headlines written? Can you find examples of clickbait?

There is a great deal of "every one of your inquiries will be replied" kind of features, yet some additionally are instances of causing the crowd to appear that they ought to be keen on the substance that Teen Vogue is putting out there. a case of one would be " All the solutions to your most squeezing inquiries regarding dull spots" 

4) How does the Twitter feed use videos and images?


It utilizes a combo of both, a savvy move to draw in the same number of individuals as they can. This isn't an a system that Teen Vogue spearheaded, it's a previously settled technique for pulling in watchers. 

5) Analyse the Teen Vogue Facebook page. How many ‘likes’ and ‘follows’ do they have?


High schooler Vogue has 5.8 Million preferences, yet I cannot appear to have the option to perceive what number of individuals tail it 

6) Click on the Videos link on the left-hand menu. What type of content do the videos feature? Does this differ to the website or Twitter feed?


They're both very comparative, however the greatest contrast among facebook and twitter despite the fact that is very clear, there are unmistakably progressively political and emotional wellness related recordings on their facebook page 

7) Now look at the Events tab to explore past events. What are these events and what do they tell us about how audiences interact with the Teen Vogue brand?

There are a ton of "Meetups", a meetup was advanced by the web; so this could be a case of them attempting to speak to a more youthful age of individuals by utilizing the wording utilized and recognizable by them.

8) Go to the Teen Vogue Instagram page. How many followers do they have on Instagram?

They have 2.7 Million followers on Instagram 

9) How does the Instagram feed differ from other social media channels?


Their substance appears to be increasingly female-focused and is as a rule media-based (pictures, recordings and so forth) however it likewise appears to be somewhat progressively close to home, this is clear by committing a post as a birthday message for a model. 

10) What examples of digital convergence and synergy can you find on Teen Vogue social media including the Teen Vogue YouTube channel? (E.g. opportunities to engage with the brand across different platforms). 



Direct input through Instagram remarks, that and so forth/unline catch offer direct criticism too for Teen Vogue and that is essentially the situation all through the entirety of their web-based social networking

OSP: Teen Vogue: Audience and Representation blog tasks

Teen Vogue: Audience and Representation blog tasks

Create a new blogpost called 'Teen Vogue Audience and Representation' and work through the following tasks to complete the audience and representation aspects of your Teen Vogue case study:

Audience

1) Analyse the Conde Nast media pack for Teen Vogue. What is the Teen Vogue mission statement and what does this tell us about the target audience and audience pleasures?

We mean to teach, illuminate, and engage our group of spectators to make a progressively comprehensive condition (both on-and disconnected) by enhancing the voices of the unheard, recounting stories that ordinarily go untold, and giving assets to adolescents hoping to have an unmistakable effect in their networks. discloses to us that the intended interest group is youthful young ladies. 

2) What is the target audience for Teen Vogue? Use the media pack to pick out key aspects of the audience demographics. Also, consider the psychographic groups that would be attracted to Teen Vogue: make specific reference to the website design or certain articles to support your points regarding this.

3) What audience pleasures or gratifications can be found in Teen Vogue? Do these differ from the gratifications of traditional print-based magazines

Individual Relationships on the grounds that the crowd with comparative issues will have the option to relate. Additionally observation since they talk about the most recent news and tattle. I figure they accomplish offer various things since they talk about legislative issues and current issues which is going on the planet which many don't 

4) How is the audience positioned to respond to political news stories?

they can react to it by means of they internet based life stages.

5) How does Teen Vogue encourage audiences to interact with the brand – and each other – on social media? The ‘tentpoles and editorial pillars’ section of the media pack may help with this question.

Their Summit rouses, empowers, and associates another age of activists, makers and pioneers,

Representations

1) Look again at the Conde Nast media pack for Teen Vogue. What do the ‘tentpoles and editorial pillars’ (key events and features throughout the year) suggest about the representation of women and teenage girls on teenvogue.com?

It demonstrates the contrary portrayal of young ladies in light of the fact that the generalization is that adolescent young ladies are keen on design, anyway this features how females and high school young lady are keen on current world undertakings. 

2) How are issues of gender identity and sexuality represented in Teen Vogue?

they pay attention to these points very and addresses them.

3) Do representations of appearance or beauty in Teen Vogue reinforce or challenge traditional stereotypes?

the two of them strengthen and challenge since larger part of the photos are of VIPs in full face of cosmetics yet then they had an area for Skai Jackson where she grasped her regular hair. 

4) What is the patriarchy and how does Teen Vogue challenge it? Does it succeed? 

Male controlled society is the possibility that men hold all the power and rule society, while ladies are subordinate. High schooler Vogue challenge this as they are a female strengthening magazine 

5) Does Teen Vogue reinforce or challenge typical representations of celebrity?

the two of them do in light of the fact that regardless they talk about tattle yet they dont generalize them

Feature: how Teen Vogue represents the changing nature of media aimed at women

Read this Quartz feature - The true story of how Teen Vogue got mad, got woke, and began terrifying men like Donald Trump - and answer the following questions:

1) How was the Teen Vogue op-ed on Donald Trump received on social media?

"Who might have speculated @TeenVogue may be the fate of political news. Stunning inclusion of the political decision." Others took an increasingly negative less kind, and significantly more obvious methodology: "Return to acne treatment," one man snapped. 

2) How have newspapers and magazines generally categorised and targeted news by gender?

for females they ordinarily talk about cooking, magnificence, way of life where with respect to men its governmental issues, wellbeing and so forth 

3) How is this gender bias still present in the modern media landscape?

it is as yet present as certain magazines still speak to conventional sexual orientation generalizations.

4) What impact did the alternative women’s website Jezebel have on the women’s magazine market?

Jezebel's prosperity drove foundation magazines to change the manner in which they worked. ladies delighted in being addressed like shrewd people, as opposed to attire fixated little children. 

5) Do you agree with the writer that female audiences can enjoy celebrity news and beauty tips alongside hard-hitting political coverage? Does this explain the recent success of Teen Vogue?

I concur in light of the fact that Teen Vogue is an ideal guide to meander this point and how effective they are.

6) How does the writer suggest feminists used to be represented in the media?

author recommends that women's activists used to be spoken to as being moronic. They 'attempted to beat the discernment that they were sexless, horrid bra-burners, uninterested in delight or style.

7) What is the more modern representation of feminism? Do you agree that this makes feminism ‘stereotyped as fluffy’?

the more present day portrayal of woman's rights is ladies are solid in independent.I don't concur that it this makes women's liberation "stereotyped as soft" due to the explanation above 

8) What contrasting audience pleasures for Teen Vogue are suggested by the writer in the article as a whole?

they can appreciate finding out about world issues and still design.

9) The writer suggests that this change in representation and audience pleasures for media products aimed at women has emerged from the feminist-blog movement. How can this be linked to Clay Shirky’s ‘end of audience’ theory?

Dirt Shirky discusses how individuals are presently longer latent vessels when expending media. women's activist blog developments are liable for the difference in ladies in the media/ 

10) Is Teen Vogue simply a product of the Trump presidency or will websites and magazines aimed at women continue to become more hard-hitting and serious in their offering to audiences?

  

I figure they will be gone for ladies and proceed with hard hitting genuine stories.

OSP: Clay Shirky - End of audience blog tasks

OSP: Clay Shirky - End of audience blog tasks

Our first topic for Year 13 is Online, Social and Participatory media (OSP).

This will allow us to build on the work we did in Year 12 while further exploring the impact of the internet on audiences and media industries. Our two in-depth CSPs are the Teen Vogue online presence (website, Facebook and Twitter) and The Voice website - the online home of the weekly newspaper for the black British community.

Notes from the lesson

Before studying the CSPs, we need to learn a key theorist for this topic - Clay Shirky's End of audience theories. This, along with the remarkable impact of the internet, will underpin everything we study for Teen Vogue and The Voice.

The internet: a brief history

The internet has been the most significant social, cultural and technological development of the last 30 years.

• In 1998, just 9% of UK households had internet access.
• In 2018, it had risen to 90%.
• Daily internet use in the UK has doubled since 2006.
• Smartphones are now the most popular device to access the internet. The iPhone was launched in 2007.

Source: ONS (Office for National Statistics)

The 'Information Revolution'

550 years ago, the invention of the printing press by Johannes Gutenberg meant that the number of books in existence rose from a few thousand to 20 million in just 25 years. This led to the Reformation, the Renaissance and the scientific revolution in which centuries-old modes of thinking were radically questioned.

The internet has been likened to the Gutenberg revolution – which means we’re living through this ‘Information revolution’ right now:

• “The most important medium of the twentieth century” (Briggs and Burke 2005) 
• “An application that will usher in The Information Age” (Castells 1996)

Clay Shirky: End of audience

Clay Shirky suggests the 20th century media model “with professional producers and amateur consumers” has been replaced by a more chaotic landscape that allows consumers to be producers and distributors. 

From the rise of collaborative projects to publicity campaigns run by volunteers, he believes that “organizations now have to understand, and respect, the motivations of the billion new participants in the contemporary media ecosystem.”

One of big changes with digital platforms is that “Every consumer is also a producer, and everyone can talk back.”  Yet what may be more significant is the simple math of how many people can reach each other through the connections in a network.  The result is always more connections. 

Shirky adds that media had been a hierarchical industry—in that one filtered first, and then published. “All of that now breaks down,” he says. “People are producing who are not employees or media professions.  So we now publish first, and then filter.  We find the good stuff after the fact.  This is dramatically different.”

Source: Internationalist Magazine Trendsetters profile 

Clay Shirky: End of audience blog tasks

Media Magazine reading

Media Magazine 55 has an overview of technology journalist Bill Thompson’s conference presentation on ‘What has the internet ever done for me?’ It’s an excellent summary of the internet’s brief history and its impact on society. Go to our Media Magazine archive, click on MM55 and scroll to page 13 to read the article ‘What has the internet ever done for me?’ Answer the following questions:

1) Looking over the article as a whole, what are some of the positive developments due to the internet highlighted by Bill Thompson?

Enables individuals to trade information significantly simpler/all the more effectively, Freedom of discourse, get together and the opportunity of the press, Connects us to other peopl Great wellspring of information Can be utilised to make political consideration/mindfulness on various battles 

2) What are the negatives or dangers linked to the development of the internet?

Cyber bullying and damaging comments, Illegal pictures ,Extremists and radicals can utilise the web to attempt to impact individuals in a negative manner 

3) What does ‘open technology’ refer to? Do you agree with the idea of ‘open technology’?

The open technology refers to the idea of permitting the majority of the peoples voices in the web to be heard. Likewise alludes to the possibility of advanced substance being amazingly hard to control, since it could be controlled or potentially changed here and there before it arrives at the buyer. 

4) Bill Thompson outlines some of the challenges and questions for the future of the internet. What are they?

Difficulties and questions for the most part centre around this idea of open innovation: 

Does open innovation imply that free programming can be utilised, changed and redistributed without instalment or consent? 

Does this imply the web enables PCs to trade information, despite the fact that the system doesn't really comprehend the importance of what is being traded? 

5) Where do you stand on the use and regulation of the internet? Should there be more control or more openness? Why?

I accept the web ought not be managed and along these lines, less control in light of the fact that specific downside, for example, directing the web may limit profitable data from the general population, additionally controlling the web confines correspondence between humankind, anyway the somebody experts for the web being directed and having more control is that, the legislature would deny and battle criminal behaviour, likewise the web be increasingly open ought to be that it ought to be directed, not withstanding on the off chance that it was progressively limited clients of the web won't have a decent measure of opportunity, which means a decrease for the measure of individuals that utilisation it.

Clay Shirky: Here Comes Everybody

Clay Shirky’s book Here Comes Everybody charts the way social media and connectivity is changing the world. Read Chapter 3 of his book, ‘Everyone is a media outlet’, and answer the following questions:

1) How does Shirky define a ‘profession’ and why does it apply to the traditional newspaper industry?

A profession exists to take care of a difficult issue, one that re-quires some kind of specialisation. On account of papers, proficient conduct is guided both by the business im-imperative and by an extra arrangement of standards about what news-papers are, the manner by which they ought to be staffed and run, what comprises great news coverage, etc. 

2) What is the question facing the newspaper industry now the internet has created a “new ecosystem”?

The future introduced by the web is the mass amateurization of distributing and a change from "Why distribute this ?" to "Why not?" 

3) Why did Trent Lott’s speech in 2002 become news?

We're glad for it. What's more, if the remainder of the nation had pursued our lead, we wouldn't have had every one of these issues over every one of these years, either." 

4) What is ‘mass amateurisation’?

the development in the measure of independently published substance found on the web. 

5) Shirky suggests that: “The same idea, published in dozens or hundreds of places, can have an amplifying effect that outweighs the verdict from the smaller number of professional outlets.” How can this be linked to the current media landscape and particularly ‘fake news’?

this connects to counterfeit news supposing that one organization produces something then every other person will do the equivalent even it may be phony and false. 

6) What does Shirky suggest about the social effects of technological change? Does this mean we are currently in the midst of the internet “revolution” or “chaos” Shirky mentions?

We are amidst a web upset as the web since it enables us to energize change 

7) Shirky says that “anyone can be a publisher… [and] anyone can be a journalist”. What does this mean and why is it important?

this implies anybody can concoct a story and distribute it without learning and being prepared on the best way to be a columnist. 

8) What does Shirky suggest regarding the hundred years following the printing press revolution? Is there any evidence of this “intellectual and political chaos” in recent global events following the internet revolution?

it made individuals feel on edge who were cheerful and invested wholeheartedly in their work and life as they could be jobless. 

9) Why is photography a good example of ‘mass amateurisation’?

this enables individuals to post their expert pictures in the media despite the fact that it could have been taken on their telephones. 

10) What do you think of Shirky’s ideas on the ‘End of audience’? Is this era of ‘mass amateurisation’ a positive thing? Or are we in a period of “intellectual and political chaos” where things are more broken than fixed? 

I think it is a constructive thing since it enables individuals to have a voice and post what they like in the media.