Teen Vogue: Industry and social media blog tasks
Create a new blogpost called 'Teen Vogue Industry and social media' and work through the following tasks to complete the final aspects of your Teen Vogue case study:
Industry: Condé Nast
1) Research Teen Vogue publisher Condé Nast. What other magazines do they publish and how much money did they make last year?
Vogue, GQ, wired are their main ones.
Conde nast actually lost profits of up to 14 million
2) What are Teen Vogue’s main sources of income?
Teen vogues main source of salary would publicizing since they're online as well as they can't depend on individuals purchasing their magazines. However, Teen Vogue additionally hosts occasions that without a doubt help with their benefits. Their YouTube sees likewise have a significant influence in this too
3) How are traditionally print-based products like Teen Vogue diversifying to create new income streams?
The principle way they've differentiated would be the means by which they went on the web and kept on making on the web items as recordings and web based life posts. Other than that they remain moderately customary
It helps support these different media foundations, however it enables these media ventures to increase a superior notoriety and develop themselves. The equivalent applies to the style business, there isn't a lot of distinction.
5) Do you view Teen Vogue’s content as a form of public service media or is Condé Nast simply interested in clicks and profit?
This inquiry is one that relies upon the criticism of the peruse; while by and by I accept that most things in many ventures are accomplished for monetary profit, as a way to collect whatever number deals as could be expected under the circumstances and to develop. A piece of me likewise needs this to be a certifiable endeavour to provide for the individuals, albeit such a magnanimous demonstration from a huge aggregate nearly appears to be a confusing expression.
Closure of print edition research
Read the following short articles to learn the background to Condé Nast's decision to close the print edition of Teen Vogue in 2016 and then answer the questions below:
BBC: Teen Vogue: How will going online-only affect readers?
New York Times: Condé Nast Ends Teen Vogue’s Print Run
Folio: Your Teen Vogue Hot Takes Are All Wrong
1) Why does the BBC suggest “Teen Vogue’s digital game is strong”?
Their noticeable in the three primary types of web uses as sites, online life and YouTube; these three types of web are imperative for a solid "computerized game".
2) What does the BBC suggest is responsible for the Teen Vogue website’s success?
The way that they offer clear and open political data and examination to more youthful watchers made the brand less scary for more youthful perusers. That joined with the effectively settled brand they've set implies that they can no be seen and comprehended by a wide scope of individuals.
3) How did Teen Vogue justify the closure of the print magazine?
They supported its conclusion by the way that deals were diminishing, that and the way that the web was plainly the set way for future media outlets
4) In the BBC article, David Hepworth suggests there is a risk to going digital-only. What is it?
The danger of simply turning into another site on the web, neglecting to recapture the once prevailing brand they had on paper.
5) How do online-only publications make money?
They mostly profit through publicizing; yet they can likewise profit through the selling of information and the selling of items. In any case, greater part of it originates from publicizing.
6) What does Sarah Penny suggest regarding audience consumption for print and digital – and how might it be changing for Generation-Z?
Penny expresses that age Z were the original that has experienced childhood in the advanced unrest, and because of that, they have a characteristic proclivity towards that. This implies, attempting to interest this age with print items is very hard to do.
New York Times express that Conde Nast were initially known for it's sumptuous spending and outwardly rich shiny magazines.
8) The New York Times states that Conde Nast expects to bring in less revenue in 2017 than 2016… by how much?
its evaluated to be around $100 million less in income
9) The Folio article also looks at the switch from print to digital. Pick out a statistic that justifies the digital-only approach.
the change from 2 million month to month perusers to 9 million perusers is a legitimate explanation
10) Finally, Folio also highlights some of the aspects we have studied elsewhere. Pick out two quotes from the article that link to our work on the Teen Vogue audience, representation or design.
"world is dismissing the prevailing press' personality legislative issues and Hollywood radicalism" - Showing a moving change in the populaces supposition and political sentiment.
Social media analysis
Work through the following tasks to complete your textual analysis of Teen Vogue's social media presence:
1) Look at the Teen Vogue Twitter feed (you don’t need to sign up to Twitter to see it but may need to log-in at home). How many followers does Teen Vogue have?
Teen Vogue is currently at 3.3 million followers
2) Now look at the content. Classify the first 20 tweets you can see using the sections on the Teen Vogue website: News & Politics, Fashion, Entertainment, Beauty, Lifestyle, Wellness and Homecoming. What does the Twitter feed focus on most? Does this differ to the website?
A lot of the tweets made by Teen Vogue are design/big name related, however clear instances of liberal qualities are available in their tweet. for example "Screw Christopher Columbus #indigenouspeoplesday" is an exceptionally clear case of that.
3) How are the tweets and headlines written? Can you find examples of clickbait?
There is a great deal of "every one of your inquiries will be replied" kind of features, yet some additionally are instances of causing the crowd to appear that they ought to be keen on the substance that Teen Vogue is putting out there. a case of one would be " All the solutions to your most squeezing inquiries regarding dull spots"
4) How does the Twitter feed use videos and images?
It utilizes a combo of both, a savvy move to draw in the same number of individuals as they can. This isn't an a system that Teen Vogue spearheaded, it's a previously settled technique for pulling in watchers.
High schooler Vogue has 5.8 Million preferences, yet I cannot appear to have the option to perceive what number of individuals tail it
They're both very comparative, however the greatest contrast among facebook and twitter despite the fact that is very clear, there are unmistakably progressively political and emotional wellness related recordings on their facebook page
There are a ton of "Meetups", a meetup was advanced by the web; so this could be a case of them attempting to speak to a more youthful age of individuals by utilizing the wording utilized and recognizable by them.
8) Go to the Teen Vogue Instagram page. How many followers do they have on Instagram?
They have 2.7 Million followers on Instagram
9) How does the Instagram feed differ from other social media channels?
Their substance appears to be increasingly female-focused and is as a rule media-based (pictures, recordings and so forth) however it likewise appears to be somewhat progressively close to home, this is clear by committing a post as a birthday message for a model.
10) What examples of digital convergence and synergy can you find on Teen Vogue social media including the Teen Vogue YouTube channel? (E.g. opportunities to engage with the brand across different platforms).
Direct input through Instagram remarks, that and so forth/unline catch offer direct criticism too for Teen Vogue and that is essentially the situation all through the entirety of their web-based social networking
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