Language and textual analysis
Homepage
Go to the Voice homepage and answer the following:
1) What news website key conventions can you find on the Voice homepage?
2) How does the page design differ from Teen Vogue?
Teen Vogue is more simple whereas The Voice is all over the place with information.
3) What are some of the items in the top menu bar and what does this tell you about the content, values and ideologies of the Voice?
The menu bar: Sports, Entertainment, Lifestyle, Careers and Education. it still reinforce normal stereotypes but challenges it as they have a section for Careers as they want to encourage others to go out and get a job.
4) Look at the news stories on The Voice homepage. Choose three stories and discuss how they have presented the news from an angle or perspective that reflects The Voice's role as a voice for black Britons.
Elite nations/peoplewhich cover some celebrity news e.g news relating to Cardi B's split from Offset.
5) How is narrative used to encourage audience engagement with the Voice? Apply narrative theories (e.g. Todorov equilibrium or Barthes’ enigma codes) and make specific reference to stories on the homepage.
Engima codes because they use direct questions as there headlines.
Lifestyle section
Now analyse the Lifestyle section of the Voice and answer the following:
1) What are the items in the sub-menu bar for the Lifestyle section and what does this suggest about the Voice audience?
Wellbeing, Food, Fostering and Adoption, Travel and Relationships. This propose their group of spectators is liberal and dont pursue convention esteems as they talk about reception.
2) What are the main stories in the Lifestyle section currently?
- ravel doyen Winston 'Mr P' Pickersgill passes away
- Doreen Lawrence remains by claims that prejudice played a factor in the Grenfell Tower occurrence
- Essex lorry passings: Diane Abbott calls for protected and legitimate courses for outcasts
- Rory Stewart enduring an onslaught for calling dark men ' minor criminals'
3) How does the Lifestyle section of the Voice differ from Teen Vogue?
Student Vogue centers around ladies strengthening though he Voice centers around world news and current issues.
4) Do the sections and stories in the Voice Lifestyle section challenge or reinforce black stereotypes in British media?
I think it challenges it as they speak to dark individuals decidedly as opposed to fortifying generalizations.
5) Choose three stories featured in the Lifestyle section – how do they reflect the values and ideologies of the Voice?
Connections Money the executives
' 10 different ways grandparents can help their grandkids'
Urging youngsters to deal with their cash
Excitement - 2019 Black Magic Awards
Mirrors their philosophies and qualities about dark ladies strengthening. Reflects dark individuals in a positive light as opposed to in a cliché way.
Travel-cruising challenge - Presents Vaka Eiva in a challenge urging other individuals to partake in the challenge.
' More than a tad of rowing, the current year's occasion in the Cook Islands denotes the sixteenth version of the conventional challenge held in November.
Feature focus
1) Read this Voice news story on Grenfell tower and Doreen Lawrence. How might this story reflect the Voice’s values and ideologies? What do the comments below suggest about how readers responded to the article? Can you link this to Gilroy’s work on the ‘Black Atlantic’ identity?
Her perspectives mirror the Voice's philosophies and qualities as a dark woman is being exhibited in a constructive light(regarding her very own assessments) which the voice urges individuals to would as they like to give a voice to their crowd.
2) Read/watch this Lifestyle feature about the Black Magic Awards. How do the article and video content reflect the values and ideologies of the Voice? What do you notice about the production values of the video interviews?
The Voice was I propelled to offer dark crowds a chance to see the world through their own eyes instead of through the crystal of white, regularly prejudice British media. This worth is connected to , ' Black Magic Awards' as dark ladies are displayed as ladies who are engaged instead of distorted by the media
3) Read this feature about the Young, Gifted and Black Awards. What does this story suggest regarding how The Voice is trying to change the representation of black people in British media?
This story is attempting to make youthful dark individuals have a constructive generalization on dark individuals in the media as opposed to having pessimistic, frequently bigot generalizations about dark individuals in the media. This would iencourage them to dream and buckle down.
Audience
1) Who do you think is the target audience for the Voice website? Consider demographics and psychographics.
2) What audience pleasures are provided by the Voice website? Apply media theory here such as Blumler and Katz (Uses & Gratifications).
3) Give examples of content from the website that tells you this is aimed at a specialised or niche audience.
4) Studying the themes of politics, history and racism that feature in some of the Voice’s content, why might this resonate with the Voice’s British target audience?
5) Can you find any examples of content on the Voice website created or driven by the audience or citizen journalism? How does this reflect Clay Shirky’s work on the ‘end of audience’ and the era of ‘mass amateurisation’?
Representations
1) How is the audience positioned to respond to representations in the Voice website?
The Voice for the most part comprises of Black British individuals - ordinarily of Afro-Caribbean foundations.
2) Are representations in the Voice an example of Gilroy’s concept of “double consciousness” NOT applying? Why?
Observation (Uses and Gratifications, Blumler and Katz) - finding out about the network around them a
· Personal Identification (Uses and Gratifications, Blumler and Katz)- having the option to identify with a portion of the substance communicated in the narratives
3) What kind of black British identity is promoted on the Voice website? Can you find any examples of Gilroy’s “liquidity of culture” or “unruly multiculturalism” here?
gone for a dark group of spectators from all the highlighted articles, it is for the most part concentrating on stories that would identify with a dark crowd.
4) Applying Stuart Hall’s constructivist approach to representations, how might different audiences interpret the representations of black Britons in the Voice?
it may reverberate their past encounters, for example, the Brixton riots.
5) Do you notice any other interesting representations in the Voice website? For example, representations or people, places or groups (e.g. gender, age, Britishness, other countries etc.)
The nature of the Voice's substance and their creation esteems is appeared in mass amatuerisation
Industries
1) Read this Guardian report on the death of the original founder of the Voice. What does this tell you about the original values and ideologies behind the Voice brand?
to give a voice to dark Britons however they have adjusted to the cutting edge culture of innovation
2) Read this history of the Voice’s rivals and the struggles the Voice faced back in 2001. What issues raised in the article are still relevant today?
The Voice's primary issue, numerous individuals state, is its proprietor, McCalla. During the paper's blast years he neglected to put resources into his centre item, rather squandering assets on a string of bombed adventures as he endeavoured to understand his unique long for news investor status. A huge number of pounds went into magazines, record names, satellite TV adventures and different papers, gone forever
3) The Voice is now published by GV Media Group, a subsidiary of the Jamaican Gleaner company. What other media brands do the Gleaner company own and why might they be interested in owning the Voice? You'll need to research this using Google/Wikipedia.
The Gleaner organization likewise claims 'The Weekly Gleaner' conveying updates on enthusiasm toward the West Indians in the United Kingdom
4) How does the Voice website make money? What is your opinion of the 'asking for donations' approach that The Voice is now using?
Through promotions
5) What adverts or promotions can you find on the Voice website? Are the adverts based on the user’s ‘cookies’ or fixed adverts? What do these adverts tell you about the level of technology and sophistication of the Voice’s website?
The adverts on The Voice are unmistakably self-eviden
6) Is there an element of public service to the Voice’s role in British media or is it simply a vehicle to make profit?
There is a component of open help since they are utilizing surveys and polls
7) What examples of technological convergence can you find on the Voice website – e.g. video or audio content?
The Voice have a YouTube channel.
8) How has the growth of digital distribution through the internet changed the potential for niche products like the Voice?
it has enabled the Voice to contact a greater group of spectators which assist them with focusing on their specialty crowd
9) Analyse the Voice’s Twitter feed. How does this contrast with other Twitter feeds you have studied (such as MailOnline or Teen Vogue)? Are there examples of ‘clickbait’ or does the Voice have a different feel?
The Voice's twitter channel has much more misleading content contrasted with the twitter channel for Teen Vogue
10) Study a selection of videos from the Voice’s YouTube channel. How does this content differ from Teen Vogue? What are the production values of their video content?
They have extremely low generation esteems and appear to be recorded and altered by non-experts which could be a resul of a low spending plan
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