Thursday, October 31, 2019

OSP: Paul Gilroy - Diasporic identity

OSP: Paul Gilroy - Diasporic identity

There are several important theories we need to learn and apply to our Online, Social and Participatory media unit.

These include Clay Shirky's End of Audience theories, Stuart Hall's work on representation and reality and Paul Gilroy's postcolonial theory of black diasporic identity.

Notes from the lesson

Stuart Hall: representation and reality

Stuart Hall suggests individuals each have their own conceptual map – effectively what we use to decode and understand media texts.

Building on this, Hall outlines three approaches to understanding the relationship between reality and representations: 

Reflective approach: the media simply mirrors (or reflects) the real world. This is a limited approach that minimalises the power or complexity of the media.

Intentional approach: the producer of the text constructs the world as they see it and the audience accepts those values encoded in the text. This is effectively the dominant or preferred reading (reception theory) and leaves no room for the negotiated or oppositional reading.

The constructivist approach: this was Hall’s preferred approach and closely matches reception theory with preferred and oppositional readings. This suggests concepts and signs do have some shared meanings but they are not all inherent and can be interpreted by the audience in a number of ways (dependent on their own ‘conceptual map’).


Paul Gilroy: black diasporic identity

We first explored Paul Gilroy’s theories of black diasporic identity when studying music video.

This is the idea that black identity is informed by diaspora – literally the ‘scattering of people’ across the world. He suggests this creates a “liquidity of culture” that means black identity is formed by journeys across seas, not the solid ground of a home country or culture.

Importantly, Gilroy sees this identity as impossible to reverse – there can be no return to the place of origin as the experience of slavery and displacement can never be “rewound”.

Gilroy: black British identity

The Voice newspaper was formed in 1982 to create a voice for the black British community. Gilroy wrote of the dominant representation of black Britons at that time as “external and estranged from the imagined community that is the nation”.

Gilroy suggests diaspora challenges national ideologies and creates “cultural tension”. This tension helps to create the diasporic identity but often comes with negative experiences such as exclusion and marginalisation. 

More succinctly, Gilroy sums this up as the white racist’s question to BAME people: “Why don’t you just go home?”

BBC controversy

Gilroy wrote about this in the 1970s and 1980s but it's been in the news much more recently. The BBC found itself embroiled in a controversy regarding BBC Breakfast presenter Naga Munchetty's response to Donald Trump suggesting congresswomen should 'go home' to the countries in which they or their parents were born. The original clip and full article can be found below:





Paul Gilroy and Russell Brand

In 2017, Paul Gilroy took part in Russell Brand’s Under The Skin podcast, exploring ideas and modern culture. Watch the following two extracts and consider how Gilroy’s ideas reflect recent events and media culture.

Extract 1: 17.50 – 25.45
Extract 2: 44.30 – 48.08



Paul Gilroy - blog task

Go to our Media Factsheet archive on the Media Shared drive and open Factsheet 170: Gilroy – Ethnicity and Postcolonial Theory. Our Media Factsheet archive is on the Media Shared drive: M:\Resources\A Level\Media Factsheets

Read the Factsheet and complete the following questions/tasks:

1) How does Gilroy suggest racial identities are constructed?

He has always argued that racial characters are verifiable developed – shaped by colonisation, bondage, patriot ways of thinking and consumer free enterprise. 

2) What does Gilroy suggest regarding the causes and history of racism?


Gilroy is stating that prejudice isn't brought about by race, bigotry causes race. Bigotry isn't brought about by the conflict of at least two races – prejudice is definitely not a characteristic marvel. Rather, Gilroy states that racial contrast and racial personalities are the result of racial mistreatment. Racial characters are brought about by authentic clashes that have brought various gatherings into restriction.

3) What is ethnic absolutism and why is Gilroy opposed to it?

Ethnic absolutism is a line of reasoning which sees people are a piece of various ethnic compartments, with race as the premise of human separation. Gilroy is against ethnic absolutism as it is counter to his contention that prejudice causes race. 


4) How does Gilroy view diasporic identity?

He considers a transatlantic diasporic personality, where gatherings over the Atlantic offer social practices – a "solitary, complex unit" of dark social experts because of a mutual history of persecution and bondage. Gilroy considers dark to be as a result of development – the African diasporic personality depends on ROUTES taken since forever, and not the ROOTS of cause. Gilroy considers this to be a diaspora that can't be switched, not normal for the great position which offers the legend of coming back to the spot of beginning. For Gilroy, the Black Atlantic diaspora is irreversible on the grounds that the experience of subjugation unalterably changed the diasporic personality. 

5) What did Gilroy suggest was the dominant representation of black Britons in the 1980s (when the Voice newspaper was first launched)?


Gilroy proposes that the predominant philosophy at the time was "outer and repelled from the envisioned network that is the country" - again identifying with the idea that Black Britons were regularly untouchables in the public arena and felt like they didn't have a place. 

6) Gilroy argues diaspora challenges national ideologies. What are some of the negative effects of this?

Negative impacts incorporate avoidance, being presented to backward belief systems and furthermore minimization

7) Complete the first activity on page 3: How might diasporic communities use the media to stay connected to their cultural identity? E.g. digital media - offer specific examples.

Diasporic people group utilise the media to remain associated with their social character from multiple points of view. Right off the bat, they may utilise the media to understand news and stay mindful of what's going on in their nation of origin. Besides, they may watch motion pictures or arrangement that start from their nation of origin. For instance, Netflix now incorporates numerous outside TV arrangement or motion pictures. 
8) Why does Gilroy suggest slavery is important in diasporic identity?


He recommends that the effect that bondage had (is as yet having) can't be disregarded, and that along these lines, there will consistently be Diaspora. This thought alludes to the way that we can't come back to the time before bondage, as Africa has experienced such significant political changes because of the impacts of subjugation; along these lines it isn't feasible for us to return to life before it. 

9) How might representations in the media reinforce the idea of ‘double consciousness’ for black people in the UK or US?

Dark individuals can frequently be spoken to as being free with full citizenship and rights. Nonetheless, they may once in a while not feel thusly as they "reliably feel they are taking a gander at themselves through the eyes of others"
10) Finally, complete the second activity on page 3: Watch the trailer for Hidden Figures and discuss how the film attempts to challenge ‘double consciousness’ and the stereotypical representation of black American women.

The trailer endeavors to challenge the cliché portrayal of dark ladies by having 3 dark lady working for NASA. They have exceptionally regarded vocations that are frequently connected with men as it were. In any case, they are awesome at their employments and even have all the earmarks of being making exceptionally huge enhancements inside the organization, demonstrating that even dark American ladies can exceed expectations in their lives. The trailer challenges 'twofold awareness' by having the ladies be glad for what their identity is. They couldn't care less what anybody considers them, rather, they expect to demonstrate to everybody how smart they are.


This is your half-term homework - due in your first exam lesson after half-term.

Make sure you've also got the last sections of your Teen Vogue case study complete plus your regular stories from Teen Vogue and The Voice:

Teen Vogue - audience and representation
Teen Vogue - industry and social media
Teen Vogue and The Voice - weekly story focus

Thursday, October 17, 2019

OSP: Teen Vogue - background and textual analysis

OSP: Teen Vogue - background and textual analysis

Our first Online, Social and Participatory CSP is Teen Vogue - the former print magazine turned online sensation.

Teen Vogue has generated a huge amount of coverage (and attracted a significant audience) by re-positioning the magazine as a socially conscious political hub for young women.

Notes from the lesson

Teen Vogue: background
Teen Vogue was launched in 2003 as a print magazine ‘little sister’ title to US Vogue. It focused on fashion and celebrity and was a conventional magazine aimed at teenage girls.

In 2015, in response to declining sales, the magazine cut back its print distribution and focused on digital content. After single-copy sales dropped 50% in the first six months of 2016 alone, the magazine went quarterly (four issues a year) before announcing the closure of the print magazine completely in November 2017.

Online growth
Led by digital director Phillip Picardi, the Teen Vogue website grew substantially as the print magazine declined. 

Between January 2016 and 2017, Teen Vogue’s online traffic rocketed from 2.9m US visitors to 7.9m. The magazine then surpassed 10m unique users later in 2017. In addition, the magazine has 6m Facebook likes, 3.5m Twitter followers and a huge following on Snapchat.

Evolution and activism
The spectacular digital growth of Teen Vogue has been credited to the editor Elaine Welteroth and digital guru Picardi leading the magazine in a radically different direction to traditional teenage magazines.

Focusing on politics, activism and feminism, the magazine has developed a reputation for high-quality journalism while recruiting millions of socially-conscious, educated readers.

'Woke'
Teen Vogue considers itself a ‘woke’ brand.

Woke definition: a political term of African American origin that refers to an awareness of issues concerning social justice.

This means Teen Vogue covers issues of politics, racism and gender identity… and amazingly has expanded the appeal and reach of the brand while doing do.






Teen Vogue: background reading and textual analysis blog tasks

Work through the following tasks to complete your first case study on Teen Vogue.

Teen Vogue: background reading

Read this Guardian feature from 2017 on Teen Vogue and answer the following questions.

1) What was the article that announced Teen Vogue as a more serious, political website – with 1.3m hits and counting?

It was an article,written by Lauren Duca,about the activities of Trump and how he is gaslighting America. 

2) When was the original Teen Vogue magazine launched and what was its original content?

Propelled in 2004 as a younger sibling to US Vogue, Teen Vogue used to concentrate on the standard mixed drink of design absolute necessities and big name revere. (A great spread line from a 2005 release was How To Get Perfect Party Hair.) 

3) How did editor Elaine Welteroth change Teen Vogue’s approach in 2015?


The group, including then magnificence editorial manager Welteroth, built a move. That issue included three obscure dark models on the spread, apparently defying every one of the guidelines (that you ought to have an acclaimed individual; and that having no Caucasian faces on the spread is a business chance) 

4) How many stories are published on Teen Vogue a day? What topics do they cover?


This present morning's accounts (the group distributes somewhere in the range of 50 and 70 every day) present a regularly diverse assortment of style, excitement and current issues. The present hits are now at over 700k, with What Donald Trump Lied About This Week performing especially well; there's additionally an individual paper on the synthetics in hair relaxant, a gathering of Models Turning 19 Today. 

5) What influence did digital director Phillip Picardi have over the editorial direction?


Phillip Picardi is the computerized executive of Teen Vogue. With his course, the Teen Vogue site became considerably even as their print adaptation declined. 

6) What is Teen Vogue’s audience demographic and what does ‘woke’ refer to?


A group of snappily dressed twenty to thirty year olds, the group is additionally an impression of the title's statistic, which "ages up", in the expressions of Welteroth; at the end of the day, they're not all youngsters. "Our sweet spot is 18-24,"Woke" alludes to a familiarity with issues encompassing social equity. The way that Teen Vogue allude to themselves as a woke brand features the way that they are with regards to their young socioeconomic' utilisation of language just as their perspectives on specific things. Utilising language that their peruses use causes the peruses to relate to the substance much more and feel just as they are being spoken to well. 

7) What issues are most important to Teen Vogue readers?


Issues identifying with personality and how they can turn out to be progressively mindful of themselves and society around them. Youngsters "pine for something genuine and real" 

8) What does Tavi Gevinson suggest regarding the internet and ‘accountability culture’ with regards to modern audiences? Can you link this to our work on Clay Shirky?


She proposes that the connection between the Teen Vogue brand and their group of spectators has turned out to be more grounded, just as more transparent.This connections back to what Clay Shirky believes,that each customer is likewise a maker, and everybody can argue." Yet what might be progressively huge is the straightforward math of what number of individuals can arrive at one another through the associations in a system. The outcome is in every case more associations. 

9) What social and political issues have been covered successfully by Teen Vogue?


Weapon control in the states, the ascent of transgender models in design, racially-charged assaults and activity from the police, articles identifying with homecoming, graduation and vocations 

10) What do Teen Vogue readers think of the magazine and website?

They believe that it's a dependable wellspring of data ,urges them to see social issues and legislative issues as equivalent to (or more significant than) style and way of life - it's alright to be both.

Teen Vogue textual analysis and example articles

Work through the following tasks to complete your textual analysis of the Teen Vogue website and read notable Teen Vogue articles to refer to in exam answers. 

Homepage analysis

Go to the Teen Vogue homepage and answer the following:

1) What website key conventions can you find on the Teen Vogue homepage?

Teen Vogue marking on the top focus 

Top menu bar-with connections to: News and Politics, Fashion, Entertainment, Beauty, Lifestyle, Wellness, Homecoming 

Pictures 

Articles 


Trending like Daily Mail's interminable parchment 

2) How does the page design encourage audience engagement?

They utilize the inclining segment which makes the peruser feel like they should peruse the narratives so as to keep awake to date with what's on pattern and as of now being discussed over the globe. Additionally the landing page isn't confused along these lines, effectively open for individuals who visit the site. 

3) Where does advertising appear on the homepage?

Promotions don't show up on the landing page or extremely negligible publicizing, which features how Teen Vogue is increasingly worried about quality news-casting and how they present their site, instead of promoting. 

4) What are the items in the top menu bar and what does this tell you about the content of Teen Vogue?


The things in the top menu bar are: News and Politics, Fashion, Entertainment, Beauty, Lifestyle, Wellness, Homecoming. This shows how Teen Vogue spread an assortment of themes, not simply design as the normal generalization that Teen Vogue could be joined to. 

5) How far does the homepage scroll down? How many stories appear on the homepage in total?


The landing page looks down a considerable lot, which has 33 stories, investigating an assortment of themes.


Lifestyle section

Now analyse the Lifestyle section of Teen Vogue (in the Identity section) and answer the following:

1) What are the items in the top menu bar for the Lifestyle section?

Tech 

Grounds Life 

Vocations 

Brightening thoughts 


Nourishment 

2) How is the Lifestyle section designed to encouragement audience engagement? Think about page design, images, text and more.


The page for the most part comprises of huge pictures identifying with the feature of the article. These catch the perusers eye. Besides, there are numerous accounts to browse as you look down. Likewise, it again isn't confused in getting to, which makes it simple to access for a group of people part.

3) What do you notice about the way headlines are written in Teen Vogue?


The features are nearly composed as short depictions, which keeps the magazine moderate, as it is expected to do, this additionally features they are doing whatever it takes not to toss data at the group of spectators. 

4) What does the focus on education, university and ‘campus life’ tell you about the Teen Vogue audience demographics and psychographics?


The Demographics are mostly youngsters who are especially knowledgeable. ABC1 crowd statistic fundamentally. The Psychographics could be Aspirers, Achievers, Succeeders - the individuals who are keen on bettering their instruction and learning of different various things.

5) Choose three stories featured in the Lifestyle section – why do they fit the Teen Vogue brand?

Teen Vogue - 21 Under 21 Class of 2018 

Spotlights on urging youngsters to step up and roll out an improvement, additionally it subverts generalizations of common magazines. For instance, you wouldn't relate a major magazine organization to devote an entire segment to a more youthful gathering, which displays the openesess of Teen Vogue and the ready to give more youthful individuals an opportunity of voice. 

Teen Vogue Had The Perfect Sweet 16 And Everything Was Pink 

This spotlights on the thought from their Sweet 16 spread star, Storm Reid to her extraordinary arrangement of tales about the high points and low points of turning 16. This again demonstrates the portrayal of youth is high in Teen Vogue, basically showing what their magazine is about, and support up their title. Additionally, the portrayal of ladies in this area demonstrates the inspiration of ladies and praising females all in all, which is satisfying the Teen Vogue brand. 

10 Best Places To Study Abroad: Our Favorite Study-Abroad Cities 


This is Teen Vogue concentrating on offering individuals guidance in the event that they need to think about abroad, this features how they are meeting their statement of purpose of teaching their group of spectators. By giving their suggestions of which is the best spot to think about abroad they are meeting the Teen Vogue brand.


Five key articles

Read the following five notable Teen Vogue features then answer the questions below for EACH feature.


For each article:

 Donald Trump Is Gaslighting America- 

1) Who is the writer and what is the article about?

The essayist is Lauren Duca, the article is about the effect that Donald Trump's administration has had on America and how individuals have begun questioning themselves just as their own convictions 

2) How does the article use narrative to engage the reader? Try and apply narrative theory here if possible.

Features the broadly shared view that Donald Trump depends on his capacity to control the shortcomings of others and stay away from of lies so as to prevail upon masses of supporters,the story of Trump is a continuous one and the essayist accept that the perusers are very much aware of the realities as she gets past stories. 

3) Why is this article significant?


It centers around the idea of legislative issues being in a phase of post-truth and having an elective center, and the author has been bold enough to conflict with him to stand up and express what everybody is thinking-with another word 'gas-lighting'. 

4) How does this article reflect the values and ideologies of the modern Teen Vogue?


The advanced Teen Vogue perusers are more left-wing than conservative, along these lines there will be a shock of Trump's perspectives.

The new face of teen activism 

1) Who is the writer and what is the article about?

The author is Alexis Manrodt, and the article is about the job of advanced media and the web in social activism 

2) How does the article use narrative to engage the reader? Try and apply narrative theory here if possible.


In this you can apply Todorov's Equilibrium hypothesis as Teen Vogue are a development endeavouring to reproduce another, increasingly dynamic world for who and what is to come. Additionally the utilisation individuals' close to home stories and how they figured out how to end up known on the web which the peruses could identify with

3) Why is this article significant?

This article is huge on the grounds that it features how the advanced media is having a greater amount of an effect of the present society all in all and how seemingly insignificant details, for example, tweets can be incredible, positive and negative, as it could bring issues to light, yet the downsides of tweets in the present society you will get misuse, and the manner in which you handle that is significant, in light of the fact that web-based social networking being gigantic methods you will get misuse paying little mind to what your identity is. 

4) How does this article reflect the values and ideologies of the modern Teen Vogue?

It demonstrates how Teen Vogue are a woke brand, and furthermore it mirrors the intended interest group of reformers.

Black Teens Have Been Fighting for Gun Reform for Years

1) Who is the writer and what is the article about?

The essayist of this article is Lincoln Anthony Blades, and it is about how the continuous battle for young people to gain the weapon power that is ending up progressively vital in America 

2) How does the article use narrative to engage the reader? Try and apply narrative theory here if possible.


The job that young activism and the web has played in sorting out enemy of firearm rallies the nation over. Understudies had the option to mobilize and cast a ballot with administrators brought about prohibiting self loading firearms and enormous limit magazines in the state Students left their study halls in acknowledgment of the multitudinous measure of acts of mass violence that have happened and how viable law recommendations are required. 

3) Why is this article significant?


This article is noteworthy on the grounds that it is about adolescents specifically and how they are needing to defend their privileges and nation. This is attempting to subvert the generalization that the more youthful age couldn't care less about things outside things, for example, internet based life, style and so forth, it likewise demonstrates the solidarity of the more youthful age when challenging genuine issues. 

4) How does this article reflect the values and ideologies of the modern Teen Vogue?

It connections back to the intended interest group, as Teen Vogue are reformers.

OSP; Teen Vogue: Industry and social media blog tasks

Teen Vogue: Industry and social media blog tasks

Create a new blogpost called 'Teen Vogue Industry and social media' and work through the following tasks to complete the final aspects of your Teen Vogue case study:

Industry: Condé Nast

1) Research Teen Vogue publisher Condé Nast. What other magazines do they publish and how much money did they make last year?

Vogue, GQ, wired are their main ones.

Conde nast actually lost profits of up to 14 million 


2) What are Teen Vogue’s main sources of income?


Teen vogues main source of salary would publicizing since they're online as well as they can't depend on individuals purchasing their magazines. However, Teen Vogue additionally hosts occasions that without a doubt help with their benefits. Their YouTube sees likewise have a significant influence in this too 

3) How are traditionally print-based products like Teen Vogue diversifying to create new income streams?

The principle way they've differentiated would be the means by which they went on the web and kept on making on the web items as recordings and web based life posts. Other than that they remain moderately customary 

4) Why is sponsored content and ‘advertorial’ particularly important in media linked to the fashion industry?

It helps support these different media foundations, however it enables these media ventures to increase a superior notoriety and develop themselves. The equivalent applies to the style business, there isn't a lot of distinction. 

5) Do you view Teen Vogue’s content as a form of public service media or is Condé Nast simply interested in clicks and profit?

This inquiry is one that relies upon the criticism of the peruse; while by and by I accept that most things in many ventures are accomplished for monetary profit, as a way to collect whatever number deals as could be expected under the circumstances and to develop. A piece of me likewise needs this to be a certifiable endeavour to provide for the individuals, albeit such a magnanimous demonstration from a huge aggregate nearly appears to be a confusing expression.
Closure of print edition research

Read the following short articles to learn the background to Condé Nast's decision to close the print edition of Teen Vogue in 2016 and then answer the questions below:

BBC: Teen Vogue: How will going online-only affect readers?
New York Times: Condé Nast Ends Teen Vogue’s Print Run
Folio: Your Teen Vogue Hot Takes Are All Wrong

1) Why does the BBC suggest “Teen Vogue’s digital game is strong”?

Their noticeable in the three primary types of web uses as sites, online life and YouTube; these three types of web are imperative for a solid "computerized game". 

2) What does the BBC suggest is responsible for the Teen Vogue website’s success?



The way that they offer clear and open political data and examination to more youthful watchers made the brand less scary for more youthful perusers. That joined with the effectively settled brand they've set implies that they can no be seen and comprehended by a wide scope of individuals. 

3) How did Teen Vogue justify the closure of the print magazine?



They supported its conclusion by the way that deals were diminishing, that and the way that the web was plainly the set way for future media outlets 

4) In the BBC article, David Hepworth suggests there is a risk to going digital-only. What is it?


The danger of simply turning into another site on the web, neglecting to recapture the once prevailing brand they had on paper. 

5) How do online-only publications make money?


They mostly profit through publicizing; yet they can likewise profit through the selling of information and the selling of items. In any case, greater part of it originates from publicizing.

6) What does Sarah Penny suggest regarding audience consumption for print and digital – and how might it be changing for Generation-Z?



Penny expresses that age Z were the original that has experienced childhood in the advanced unrest, and because of that, they have a characteristic proclivity towards that. This implies, attempting to interest this age with print items is very hard to do. 

7) What does the New York Times say Conde Nast is known for?


New York Times express that Conde Nast were initially known for it's sumptuous spending and outwardly rich shiny magazines. 

8) The New York Times states that Conde Nast expects to bring in less revenue in 2017 than 2016… by how much?

its evaluated to be around $100 million less in income 

9) The Folio article also looks at the switch from print to digital. Pick out a statistic that justifies the digital-only approach.


the change from 2 million month to month perusers to 9 million perusers is a legitimate explanation 

10) Finally, Folio also highlights some of the aspects we have studied elsewhere. Pick out two quotes from the article that link to our work on the Teen Vogue audience, representation or design.


"world is dismissing the prevailing press' personality legislative issues and Hollywood radicalism" - Showing a moving change in the populaces supposition and political sentiment.

Social media analysis

Work through the following tasks to complete your textual analysis of Teen Vogue's social media presence:

1) Look at the Teen Vogue Twitter feed (you don’t need to sign up to Twitter to see it but may need to log-in at home). How many followers does Teen Vogue have?


Teen Vogue is currently at 3.3 million followers

2) Now look at the content. Classify the first 20 tweets you can see using the sections on the Teen Vogue website: News & Politics, Fashion, Entertainment, Beauty, Lifestyle, Wellness and Homecoming. What does the Twitter feed focus on most? Does this differ to the website?


A lot of the tweets made by Teen Vogue are design/big name related, however clear instances of liberal qualities are available in their tweet. for example "Screw Christopher Columbus #indigenouspeoplesday" is an exceptionally clear case of that. 

3) How are the tweets and headlines written? Can you find examples of clickbait?


There is a great deal of "every one of your inquiries will be replied" kind of features, yet some additionally are instances of causing the crowd to appear that they ought to be keen on the substance that Teen Vogue is putting out there. a case of one would be " All the solutions to your most squeezing inquiries regarding dull spots" 

4) How does the Twitter feed use videos and images?



It utilizes a combo of both, a savvy move to draw in the same number of individuals as they can. This isn't an a system that Teen Vogue spearheaded, it's a previously settled technique for pulling in watchers. 

5) Analyse the Teen Vogue Facebook page. How many ‘likes’ and ‘follows’ do they have?


High schooler Vogue has 5.8 Million preferences, yet I cannot appear to have the option to perceive what number of individuals tail it 

6) Click on the Videos link on the left-hand menu. What type of content do the videos feature? Does this differ to the website or Twitter feed?


They're both very comparative, however the greatest contrast among facebook and twitter despite the fact that is very clear, there are unmistakably progressively political and emotional wellness related recordings on their facebook page 

7) Now look at the Events tab to explore past events. What are these events and what do they tell us about how audiences interact with the Teen Vogue brand?

There are a ton of "Meetups", a meetup was advanced by the web; so this could be a case of them attempting to speak to a more youthful age of individuals by utilizing the wording utilized and recognizable by them.

8) Go to the Teen Vogue Instagram page. How many followers do they have on Instagram?


They have 2.7 Million followers on Instagram 

9) How does the Instagram feed differ from other social media channels?



Their substance appears to be increasingly female-focused and is as a rule media-based (pictures, recordings and so forth) however it likewise appears to be somewhat progressively close to home, this is clear by committing a post as a birthday message for a model. 

10) What examples of digital convergence and synergy can you find on Teen Vogue social media including the Teen Vogue YouTube channel? (E.g. opportunities to engage with the brand across different platforms). 




Direct input through Instagram remarks, that and so forth/unline catch offer direct criticism too for Teen Vogue and that is essentially the situation all through the entirety of their web-based social networking