Advertising: Persuasive techniques blog task

Advertising: Persuasive techniques blog task

Create a new blog post called 'Advertising: Persuasive techniques'. Read ‘Marketing Marmite in the Postmodern age’ in MM54  (p62). You'll find our Media Magazine archive here.

Answer the following questions on your blog:

1) What does John Berger suggest about advertising in ‘Ways of Seeing’?

John Berger suggest that advertising in wasy of seeing is all about the future it helps the buyer imagine him getting changing becasue of the product and becoming more like the product suggest he would become. The buyer will then be happy thinking that they look like the person on the front of the product.

2) What is it psychologists refer to as referencing? Which persuasive techniques could you link this idea to?

We refer ourselves and we compare ourselves to people living a life that is similar to ourselves therefore when we see a product or anything that would make us closer to living how others are living it would make us buy the product whether its clothing or some sort of gel. 

3) How was Marmite discovered?

Marmite was discovered in the 19th century , it is made using brewers yeast


4) Who owns the Marmite brand now?

Marmite currently is owned by unilever

5) How has Marmite marketing used intertextuality? Which of the persuasive techniques we’ve learned can this be linked to?

Marmite have used their logan which is you either hate it or you love it this is clever advertising because it makes you question whether you love it or you hate it so you would go out and buy some marmite so you can try it and find out whether you love it or you hate it.

What is the difference between popular culture and high culture? How does Marmite play on this

7) Why does Marmite position the audience as ‘enlightened, superior, knowing insiders’?

This means that they know what is happening they are aware that the media and that the adverts are try to manipulate their minds into buying their products but they are still willing to play a long with it and see hwo everything turns out. 


8) What examples does the writer provide of why Marmite advertising is a good example of postmodernism?

Marmite is a good example of postmodernism because their customers are aware that with the product and the slogan they are being tricked into buying the product and they are fine with that and because of that they will talk about the product and help it gain more recognition