The dominant reading of this Reebok advert shows that 50 cent has understood that his past is his past by saying I am what I am. Reebok is using 50 cent as an example that no matter what happens in your life there is always another solution and that you can come back from anything, No matter how bad your past is there is always a way to a better future.
The dominant reading would be the audience seeing the that 50 cent was chosen because he will be able to get in touch more with the younger generation than anyone else. The negotiated reading would show that he has been through the tough stages of life therefore he is a good role model to the younger generation and allows them to not make the same mistakes that he did.
The dominant reading would be the audience seeing the that 50 cent was chosen because he will be able to get in touch more with the younger generation than anyone else. The negotiated reading would show that he has been through the tough stages of life therefore he is a good role model to the younger generation and allows them to not make the same mistakes that he did.
The counter reading would be that Reebok is bias in using him instead of a normal everyday person to advertise the rand since he is a famous rapper/actor and already has a lot of money.
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