RECEPTION THEORY

The dominant reading of this Reebok advert shows that 50 cent has understood that his past is his past by saying I am what I am. Reebok is using 50 cent as an example that no matter what happens in your life there is always another solution and that you can come back from anything, No matter how bad your past is there is always a way to a better future.

The dominant reading would be the audience seeing the that 50 cent was chosen because he will be able to get in touch more with the younger generation than anyone else. The negotiated reading would show that he has been through the tough stages of life therefore he is a good role model to the younger generation and allows them to not make the same mistakes that he did.

The counter reading would be that Reebok is bias in using him instead of a normal everyday person to advertise the rand since he is a famous rapper/actor and already has a lot of money. 

Genre factsheet

1) Give an example from film or television that uses Todorov's narrative structure of equilibrium, disequilibrium and new equilibrium. 
 In terms of content I would still say that this genre is horror because of the overall narrative of the show for example a boy goes missing and the narrative is to figure out who took him and why. 

2) Complete the activity on page 1 of the Fact sheet: find a clip on YouTube of the opening of a new TV drama series (season 1, episode 1). Embed the clip in your blog and write an analysis of the narrative markers that help establish setting, character and plot.
In season 1 episode 1 of stranger things the show starts off with 4 friends who are all playing a game together. it is late outside and they decide to head home, this is when one of them takes a path through a forest to get home. When he gets home he starts to realise that there may be an intruder in his shed. When he goes to the shed the light flickers and this is when Will disappears.

3) Provide three different examples from film or television of characters that fit Propp's hero character role.
From stranger things Mike fits Prop's character role because he is always leading the team and on numerous occasions he has risked himself to safe his friends. 

From Arrow Oliver Queen fits the hero role because he saves lives as a superhero which means that he is willing to put others before himself and this would fit Props role.

From the Flash Barry Allen fits the hero role because he also is willing to save other instead of himself people that he doesnt eve know. Also, he is very brave and doesn't fear much.

4) Give an example of a binary opposition.

Good vs Evil  Protagonist vs antagonist 

5) What example is provided in the Factsheet for the way narratives can emphasise dominant ideologies and values?

6) Why do enigma and action codes (Barthes) offer gratifications for audiences?

7) Write a one-sentence summary of the four different types of TV narrative:

• Episodic narrative (the series)
• Overarching narrative (the serial)
• Mixed narrative
• Multi-strand overlapping narrative (soap narrative)

8) How does the Factsheet suggest adverts use narrative?  

Audience Theory

1) Social learning theory has been criticised for simplifying the causes of violence in society. Do you think the media is responsible for anti-social behaviour and violence?

Yes i do believe that the media is responsible for antisocial behaviour because a lot of the younger generation are spending more time on their phones and on apps such as Instagram and Snap chat and they could see things that could make them upset. Also if they are seeing videos of violence than they may be tempted to copy what they see.
2) How is social learning theory relevant in the digital age? Are young people now learning behaviour from social media and the internet? Give examples.

This generation relies heavily on their phones meaning that it is very likely that sometimes they will see things that they wont want to and this could give them the wrong idea about things especially if they are young becasue from a young age it is easier to be influenced.

3) Research five examples of moral panic from the last 50 years. To what extent was the media responsible for these moral panics? Was the concern in society justified? How have things changed as a result of these moral panics?

Satanic Ritual Abuse
In the 1980s, parents around the country were gripped by an overpowering fear that their local preschool was actually a haven for vicious sexual abuse, driven by a Satanist agenda and brought to light only when children's memories were "recovered."

Ebola
The intentional transmission of the deadly Ebola virus from the dark continent of Africa to unsuspecting white people. The 2014 Ebola panic is all too real, with nearly 12,000 victims and over 4,000 dead in Africa.

Flashing Your Lights Will Get You Killed By a Gang
As part of a gang initiation, prospective members are instructed to drive with their lights off, then follow the first person who flashes their lights (to indicate their lights are off), stalk them, and murder them.

4) Read this introduction to an academic paper on technopanics. What examples are given of technopanics that create fear in society?

5) How does the author suggest that technopanics should be addressed - rather than through government regulation?

"To the extent that these concerns are valid, they are best addressed by ongoing societal learning, experimentation, resiliency, and coping strategies rather than by regulation. If steps must be taken to address these concerns, education- and empowerment-based solutions". This suggest that there are moral ways to stop Techno-panics.

6) Do you think the internet should be regulated? Should the government try and control what we can access online?

No I dont think the government should try and control what we watch because however they should try harder to keep kids out of websites that they shouldn't be on also for Instagram and Snap chat they should try a little harder to make sure that younger kids can stay away from it.
7) Apply Gerbner's cultivation theory to new and digital media. Is the internet creating a fearful population? Are we becoming desensitised to online threats, trolling and abuse?

A lot of people end up taking their lives because of internet trolls and being bullied online especially the younger generation, therefore I think its very important that the younger generation stay away from social media apps that may be harmful for them. 

8) Is heavy internet use something we should be worried about in society? How would you define 'heavy internet use'?  

We should be more afraid for the younger generation because technology is always improving therefore soon it will be more easier than ever for them to get sucked into the technology world. Also parents should make sure that their children aren't watching the wrong things becasue it is really easy for them to be influenced.

Video Feedback

3) Type up your feedback from fellow students.

• Great use of contrapuntal sound
• Video was really interesting
• The beginning should not only be parallel  
• The video should have been longer
• Don't do homework late at night

4) Now reflect on your work and write your own comments. Add three WWWs and three EBIs underneath the rest of your feedback.
WWW: I believe that the the contrapuntal sound used against the punisher clip was really good because the punisher was killing people in the scene and the music was really happy and joyful. Also the music at the start of the video was very good and parrallel how ever I shouldn't have made both the videos parallel.


5) Learner response: compare your own video against your evaluation of the top three videos in the class. Whose did you think was best and why? How could you have improved your own video?

I think that samies work was the best in the class because it had all the key concepts for example it had short and good clips that were very catchy and grabbed the readers attention quickly.

Nauman Arif

WWW: You start reasonably well with reference to equilibrium and mise-en-scene. However, the rest of the assessmentt is a wale-up call for how steep the jump to A level is  and the amount of work required.

EBI:

You simply don't know the theories only one narrative theory for q1 no genre theories for Q3 and yeah you haven't understands recepttion

WWW:

You start reasonably well with reference the equilibrium and Mise en scene. However, the rest of the assessment is a wake-up call for how steep the jump to A level is and the amount of work required.

EBI

You simply don't know the theories only one narrative theory for q1, no genre theories for Q3 and you haven't understood reception theory for Q4. clear are for revision.

Written english is weak in places

There is simply not enough depth and detail throughout you dont offer enough points or insight for A level. Q3 and 4 are god examples look at the mark scheme to see the possible answer you could have used,

Name

Richard and Elizabeth

Work

Account manager at gucci and Doctor

What do they do in spare time

Play golf/ tennis
Dear Hunting

What newspapers do they read

The times
Daily mail

What TV channels do they watch

Sky sports/ Atlantic
Nature documentaries

What technology do they own

Latest iphones/ tablets / laptops
Gucci
Apple