Reception Theory

denotation, connotation, colour, pose, framing, composition, size, type of shot, subject matter, setting, lighting.

Denotation: This is poster made by the brand Reebok who are mostly known for their comfortable shoes all across the world. The celebrity that is in the poster is 50 Cent he is a well known rapper, actor and businessman. On May 24, 2000 50 Cent was shot 9 times at point blank range and managed to survive was seemed like an almost certain death. The text on the page "I am what I am" is written in an old font which 
could mean that that 50 cent is an older celebrity and he brings knowledge to Reebok.

Connotation: 50 cent was more famous in the 19's which could suggest that the Reebok are a little old school. Also the black and white would also back this up because a lot of the time black and white images are usually used in older papers and where more famous in previous years.

This is a wide shot which suggests that there's a lot to show, 50 cent covers half the page which shows how important he is that he takes up most of the page.

There are three different fonts on the page which could suggest that Reebok stands for more than one thing for example the writing in the middle is old and more ancient than modern however the writing on the top of the page the writing has a more modern look towards it and it which suggests that Reebok can do old school and new styles.

Because of the fingerprints in the background and the quote we can infer that you should take advantage of today because tomorrow is never promised to anyone.




Denotation: This is poster made by the Under Armour who are mostly known for their sports clothing all across the world. The celebrity that is in the poster is Anthony Joshua he is a well known British boxer, Anthony Joshua is proof that anyone can change as he came from a harsh background he was arrested on conspiracy to sell drugs only to win gold at Olympics 2 years later. The writing which is Beyond the shadow of doubt also backs my point because a lot of people doubted him because he came to boxing late and no one believed in him.

Connotations: The writing suggest that you can do anything no matter who doubts you and doesn't believe in you. Also because AJ is on the poster it will automatically make you believe this if you know about his struggle. 

The lighting could suggest the doubt because when no one believes you, you are all alone therefore the darkness really presents how lonely you are. Although as you can see the darkness ends after were AJ is standing which suggest that once you reach a certain point nothing can stop you.

This is a wide shot which suggest that there is a lot to show however again a lot of the page is empty which could suggest that there is a lonely path until you get to where AJ is with his career so you should never give up because success will come slowly.